Article marketing has become a very popular tactic of website owners. It's no wonder why.
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
But, the biggest mistake website owners make, and they do it all the time, is to limit themselves to writing and distributing articles only about subjects closely related to their website content.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
Do write about the subject(s) of your website(s). That's how you'll get links which will do the most to boost your search engine rankings for the keywords that can bring you the most targeted traffic. But, don't make mistake #1 of article writers...don't limit your range of topics. Every few weeks, choose a popular topic...one with mass appeal...and write on it. The new audiences such articles can help you reach, and the increase in links you will gain will give your website a big boost.
There are two keys, and two keys only, to a successful website...content and traffic (visitors). And, while traffic can come from many sources, the best traffic comes from organic listings in Google, Yahoo, and MSN.
That is, in part, because it is free. But, even more important is the fact that people who arrive at a website after conducting a search are more apt to take action than those who are brought in via an advertisement.
In other words, because these visitors have gone to the trouble of searching for information related to the websites on which they wind up, they are more likely to buy, donate, request further information, add themselves to a newsletter mailing list, etc.
No wonder goal-oriented site owners dedicate so much time to ensuring good search engine rankings by conducting intensive link building campaigns. And, no wonder article writing is such a big part of those campaigns. There is no other method of obtaining as many good links as quickly. An article written and sent out in an hour or two today can result in hundreds of links...maybe more...in a few short weeks.
Almost always, for fairly obvious reasons, people write articles about the same subjects which are the themes of their websites. It just makes good sense.
But, the biggest mistake website owners make, and they do it all the time, is to limit themselves to writing and distributing articles only about subjects closely related to their website content.
Website owners who choose to write only on one or a narrow range of topics will miss out on lots of potential links. By branching out a bit, their writing and their links can be far more widely published. I'm an education writer who already has thousands of links on education-related websites. But not everybody is interested in higher education, so my articles have reached a limited audience and my links appear primarily on specialized websites. By writing on unrelated but popular topics, like this one, I can reach whole new audiences and earn links on countless more websites.
Do write about the subject(s) of your website(s). That's how you'll get links which will do the most to boost your search engine rankings for the keywords that can bring you the most targeted traffic. But, don't make mistake #1 of article writers...don't limit your range of topics. Every few weeks, choose a popular topic...one with mass appeal...and write on it. The new audiences such articles can help you reach, and the increase in links you will gain will give your website a big boost.
About the Author:
Daniel Z. Kane is a university dean who has created several higher education websites on subjects which include college admission, financial aid, accredited online degree programs, how to choose an online college, online schools, and related areas.
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