Sunday, October 30, 2011

A Content Marketing Strategy Can Drive Traffic To You Site

By Barry Allen


When you have a website that's striving to survive, the largest difficulty you will be dealing with is the problem of insufficient traffic. You could have the very best and most well designed website out there, but if nobody is aware your website exists, all that fancy design and outstanding website layout add up to absolutely nothing. That is why more and more people use a content marketing strategy more than any other strategy.

Marketing your site can be an expensive endeavor and it is something that many individuals who have a struggling website feel like they can't afford. However, with content marketing, you can have a custom-made marketing plan that is customized to your specific marketing needs. Furthermore, you will have a plan that matches your budget and, most importantly, you'll have a marketing plan that works.

There are many ways that you as a website owner can participate in a content marketing strategy. One of the most popular and common methods to do this is through writing a blog. You can have a blog created for free and you can post content on it to build traffic and get the word out about your website.

Although you can certainly try this yourself, if you employ an outside company to help you with this, not only will they start the blog and build a unique site for your blogging, but they will also help you stay on task and keep getting the word out about your website.

There are many ways that your site can generate the sort of traffic it needs, and one of the ways is to seek out opportunities to do guest editorials or guest blogs. Many excellent websites are searching for people to write interesting, educational and occasionally funny content, and this is a perfect way to spread the word about your website and the products, services or information it provides.

An extensive content marketing strategy devised by a dedicated service provider will probably actively search out these kinds of opportunities for you to guest blog, but they'll also create the content for you if you do not have the time or you feel you are unskilled at writing a viable article, editorial or blog on your own.

If you are considering a content marketing strategy, you need to understand that it's more than just articles that may drum up support and much needed traffic for your new website. Another element of these campaigns is to create and produce a webinar. These types of web-based seminars are generally educational and a great way to build a groundswell of interest in your website.

Lastly, with the use of social media sites as well as blogging websites and forums, info graphics can be created to advertise your website. These graphics will be designed by the marketing service to be distinctive, intriguing and an excellent way to put your site in front of as many people as possible.




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Saturday, October 29, 2011

Infographics design Will Help Your Online Marketing

By Greg Black


If you have a website that's striving to get by, the biggest issue you will be struggling with is the problem of insufficient traffic. You may have the very best and most attractive website out there, but if no one is aware your website exists, that fancy design and stellar website layout add up to absolutely nothing. That is why more and more people turn to a content marketing strategy more than any other technique.

Marketing your site can be an expensive undertaking which is something that many individuals with a struggling website feel like they can't afford. However, with content marketing, you can get a custom-made marketing strategy that is tailored to your specific marketing needs. Furthermore, you will get a strategy that matches your budget and, most importantly, you will have a marketing plan that works.

There are numerous methods you as a website owner can participate in a content marketing strategy. The most popular and common methods to do this is through writing a blog. You could have a blog created for free and you can publish content on it to generate traffic and get the word out about your site.

While you can easily do this on your own, when you hire some other company to assist you with this, not only will they set up the blog and build a unique site for your blogging, but they may also help you to stay on task and keep getting the word out about your site.

There are several ways that your website can generate the kind of traffic it needs, and one of the ways is to seek out opportunities to do guest editorials or guest blog posts. Numerous websites are looking for people to create intriguing, educational and sometimes funny content, and this is a great way to spread the news about your site and the products, services or information it offers.

A thorough content marketing strategy devised by a professional service provider will actively look for these opportunities for you to guest blog, but they'll also create the content on your behalf if you do not have the time or you feel you are not skilled at writing a viable article, editorial or blog on your own.

If you are considering content marketing strategy, you must understand that it's more than just written content that may drum up support and much needed traffic for your fledgling website. One other component of these campaigns is to create and produce a webinar. These web-based seminars are generally useful and a fantastic way to build a groundswell of interest in your website.

Lastly, by using social media websites as well as blogging sites and forums, info graphics can be created to promote your website. These graphics will be designed by the marketing company to be unique, interesting and an excellent way to get your site in front of as many people as possible.




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Friday, October 28, 2011

Blog Writing Is A Great Way To Market Your Website For Cheap

By Andy Seitz


When you have a website that's striving to survive, the biggest difficulty you might be dealing with is the problem of lack of traffic. You may have the best and most well designed website on the market, but if nobody is aware your website exists, all that elegant design and outstanding website layout amount to absolutely nothing. That is why more and more people use a content marketing strategy more than any other strategy.

Marketing your website is an expensive endeavor and it is something that many people with a troubled website feel like they can't afford. However, with content marketing, you can have a custom-made marketing plan that is tailored to your specific needs. Additionally, you will get a plan that fits your budget and, most importantly, you'll have a marketing strategy that works.

There are numerous methods you as a website owner can take part in a content marketing strategy. The most popular and common methods to do this is through blogging. You could have a blog set up for free and you can publish content on it to build traffic and get the word out about your site.

While you can certainly try this yourself, when you hire an outside company to help you with this, not only will they set up the blog and create a unique website for your blogging, but they will even help you to stay on task and keep getting the word out about your site.

There are numerous ways that your site can generate the kind of traffic it needs, and one of the ways is to find opportunities to do guest editorials or guest blogs. Numerous websites are looking for people to create intriguing, informative and sometimes funny content, and this is a perfect way to spread the news about your site as well as the products, services or information it provides.

A thorough content marketing strategy devised by a dedicated service provider will actively search out these kinds of chances for you to guest blog, but they'll also write the content on your behalf if you don't have the time or you feel you're not skilled at writing a viable article, editorial or blog by yourself.

When you are considering content marketing strategy, you need to understand that it's more than just written content that may drum up support and much needed traffic for your fledgling website. One other element of these kinds of strategies is to create and produce a webinar. These kinds of web-based seminars are both educational and a great way to build a groundswell of interest in your website.

Finally, by using social media websites as well as blogging websites and forums, info graphics can be produced to publicize your site. These graphics will be designed by the marketing company to be unique, interesting and an excellent way to get your website in front of as many people as possible.




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An Effective Content Marketing Strategy Will Often Times Involve Infographic Design

By Alicia Bridle


If you have a website that's striving to survive, the biggest problem you'll probably be facing is the issue of lack of traffic. You could have the best and most attractive website on the market, but if no one knows your website exists, all that extravagant design and stellar website layout amount to absolutely nothing. That is why more and more people turn to a content marketing strategy more than any other strategy.

Marketing your site can be an expensive endeavor and it is something that many people who have a troubled website feel like they can't afford. However, with content marketing, you can get a custom-made marketing program that is customized to your specific needs. Additionally, you will have a plan that fits your budget and, most significantly, you'll have a marketing plan that works.

There are numerous ways that you as a website owner can participate in a content marketing strategy. The most popular and common methods to accomplish this is through blogging. You could have a blog created for free and then you can easily post content on it to generate traffic and get the word out about your site.

While you can certainly try this yourself, when you hire some other company to assist you with this, not only will they set up the blog and build a unique website for your blogs, but they will even help you to stay on task and keep getting the word out about your website.

There are several ways that your site can get the kind of traffic it needs, and one of the ways is to seek out opportunities to do guest editorials or guest blogs. Numerous websites are searching for people to create intriguing, educational and sometimes funny content, and this is a perfect solution to spread the word about your website as well as the products, services or information it offers.

An extensive content marketing strategy developed by a dedicated service provider will probably actively look for these kinds of chances for you to guest blog, but they'll also write the content on your behalf if you don't have the time or you feel you are unskilled at writing a viable article, editorial or blog on your own.

When you are thinking about content marketing strategy, you must understand that it is more than simply articles that may drum up support and traffic for your fledgling website. Another component of these strategies is to create and produce a webinar. These kinds of web-based seminars are generally informative and a fantastic way to build a groundswell of interest in your website.

Finally, by using social media websites as well as blogging websites and forums, info graphics can be created to publicize your website. These graphics can be designed by the marketing company to be distinctive, intriguing and an excellent way to get your site in front of as many consumers as possible.




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Thursday, October 27, 2011

Email Marketing Services Help Build Web Traffic

By Suzy Quid


If you have a website that's striving to survive, the biggest issue you will be dealing with is the problem of insufficient traffic. You could have the best and most well designed website out there, but if no one is aware your website exists, that extravagant design and outstanding website layout add up to absolutely nothing. That is why so many people turn to a content marketing strategy more than any other approach.

Marketing your site is an expensive undertaking and it is something that many people who have a troubled website believe that they can't afford. However, with content marketing, you can get a custom-made marketing plan that is customized to your particular marketing needs. Additionally, you will get a strategy that fits your budget and, most significantly, you will have a marketing plan that works.

There are many ways that you as a website owner can participate in a content marketing strategy. One of the most popular and common ways to accomplish this is through blogs. You could have a blog created for free and then you can easily post content on it to generate traffic and get the word out about your site.

Although you can easily try this yourself, when you employ some other company to assist you with this, not only will they set up the blog site and create a unique website for your blogs, but they will also help you stay on task and keep getting the word out about your website.

There are many ways in which your site can generate the kind of traffic it needs, and one of the ways is to find opportunities to do guest editorials or guest blogs. Many different websites are searching for people to create intriguing, informative and occasionally funny content, and this is a great way to spread the news about your site as well as the products, services or information it provides.

A comprehensive content marketing strategy devised by a dedicated service provider will actively search out these kinds of chances for you to guest blog, but they will also create the content on your behalf if you don't have the time or feel you are unskilled at writing a worthwhile article, editorial or blog on your own.

If you are considering content marketing strategy, you must understand that it is more than just articles that may drum up support and traffic for your new website. One other element of these campaigns is to create and produce a webinar. These web-based seminars are generally useful and a great way to create a groundswell of interest in your website.

Finally, by using social media sites as well as blogging sites and forums, info graphics can be created to publicize your website. These types of graphics will be designed by the marketing service to be unique, intriguing and an excellent way to get your website in front of as many consumers as possible.




About the Author:



Monday, October 24, 2011

Advantages Of Online Marketing Leeds

By Lucy Walker


Some people would say that Online marketing leeds is the same thing as internet marketing. It is a new concept but it is quickly expanding and has become an important factor in strategic implementation. It is being embraced and it has become a factor that businesses are using as part of their promotional strategies.

A good online marketing leeds strategy pays off as it gives a competitive advantage over the other businesses. People have become connected through the internet and hence information delivery is now very easy to deliver. With good market segmentation, internet users of all ages can know their options easily.

Another factor that should be noted is the coverage. The number of people accessing the internet is increasing day by day. This means that people all over the world can get to see an advertisement that they could not previously be viewed. This means that in most cases, the client bases increases.

One gets to reach the targeted audience easily through the net as its easy to reach the various sites frequently visited by certain age groups. This makes it less costly and more profitable in terms of leads. It has also turned out to be affordable that the ancient means of advertising. This means that with less cost and larger audience and good leads, this is the way to follow.

The most obvious feature of this mode of advertisement is the cost. You do not have to print or give out promos for the ad to be successful. You also do not need to travel to the different places for promotion activities. That means at a constant rate, you reach a wider audience at very many different places. To analyze the number of views that convert into sales is also a feature that internet promotion provides. This is available through analytic tools that analyze the success rate of the adverts.

At the low cost, one is able to give more details to the large audience. Links are available if a potential customer needs to get more information.




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Sunday, October 23, 2011

The Marketing Agency: Why Use Them

By Chris Hall


Companies often ask, when requested to undertake a significant investment in taking on a marketing agency leeds to handle their PR, why exactly they should do so. The answer is clear: it is impossible to believe that a brand can be a success in today's world without some sort of sensible management. The marketplace is already too crowded: a professional who can elbow their way to be the center of attention is often the only way to do things right.

When a marketing agency succeeds, they succeed well. Profits skyrocket and units fly off shelves worldwide. However, a bungled branding can be incredibly damaging for a company and its product. Some never recover. Therefore, it is important to get the right people working on the strategy from the get go.

The best companies will work any hours and do anything to ensure a branding succeeds and sticks. The worst will be standoffish, lazy and unmotivated. Finding the good is therefore all important.

A good product can only get so far in the world before its legs are cut off from under it. The best agencies will ensure that a brand reaches its maximum potential by allowing it to foster through word of mouth, then attaching a rocket to it and going all out to spread the word. The best brand in the world might only go so far without professional help.

The ways people do this are incredible. They will juggle numerous campaigns over several mass media, all while trying to make sure that the potential profits are maximized. This can turn an unknown but good product into a media sensation overnight. A many pronged strategy is needed.

Print work may sit alongside online press. Television and radio spots will likely work too. Brand ambassadors may be used to try and link a celebrity's good name to the quality name of the brand. A marketing agency can do wonders for people, with careful effort and choice from the client.




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Saturday, October 22, 2011

Online Marketing Leeds Hints And Tips

By Faye Hall


Online marketing leeds has become an ever important part of a business plan. People can no longer survive on the basis of a print selling regime. Indeed, while that sector is facing swingeing cuts at the hands of cost cutters, the e-sector is thriving.

There is a reason why online marketing leeds is still in the ascendancy while others retreat. People love the internet. They spend hours every day on it, and so the best way to reach potential customers is to take advantage of these statistics and go to them.

Therefore getting a good agency to deal with the strategy and ensure actual results is hugely important. Doing research is necessary to make sure such people have the right skills to supply what a specific company needs. Any self respecting agency dealing with the internet will itself have a heavy internet presence.

Their site will likely have an extensive portfolio of past clients. The ability to see in depth how a certain brand was marketed is provided by the best agencies - it proves they have nothing to hide. By getting in touch with them and requesting to see further detail (if not immediately visible on the site), it is easy to separate the good from the bad. The best will be willing to show people everything because they have nothing to hide.

Organizing a meeting with representatives of the agency is the next obvious step. They will draw up a plan. It will be presented to the client. If they like it, work can commence.

It is a difficult skill, online marketing Leeds. But the benefits which can be gained are enormous. It is worth tasking professionals to this sort of thing as quickly as possible.




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Thursday, October 6, 2011

Composing Killer Press Releases - How To Write Them Right The First Time

By Gill Smith


If you want to get some more exposure and have all the best people see your offer at the best times, you first need to figure out ways to leverage strategies like publishing your very own press releases in the best ways attainable. If you want your press release to offer you super long-term results then the very first thing you want to work on is offering it a really robust foundation in order that it will give you the final results that you want to see. If you want to be certain that you attain success with writing a good press release and that it's got a real effect on your target market then you need to be sure that your press release contains these things.

More crucial than the rest, ensure that the data you include in your press release is actually hot. Even if your goal with your press release is to gain exposure and increase the traffic to your internet site, you want to be certain that your press release isn't lacking in the news element. The entire reason you do a press release is to let the press (and bloggers and applicable sites) know which worthy news is the most important to you. You want to offer value in your press release by offering your reader something that appears like news.

When you believe that writing a press release is too hard and not something that you feel comfortable doing, you can truthfully use one of the templates that you find online so you can get an excellent start from the beginning. Most of the time the templates are free and can provide you with a good leg up. You shouldn't rely too heavily on these templates; it is critical to use your own originality and creativeness to make sure that your press releases are effective and important. Look at the templates as great springboards for inspiration and ideas to help you start.

Ask yourself time after time again whether your target audience is going to be well placed to relate to the content of your release and whether they will feel a connection to it. It's incredibly important that your readers find a connection to the content in your release because if they can not find it, they'll just get left with an incomplete feeling and that isn't a great thing. It's critical to take time to read thru your content with fresh eyes to make sure you have addressed this factor. If your press release is lacking in this area, you will need to work on it until it's been reinstated.

The key to long term success thru publishing press releases online you want to focus on quality before your sales pitch. Your primary goal with your press releases is to teach and inform your target audience, not to puzzle them. The platform that the Internet provides you, the sort of reach you can have with it, will work in your favor if you get the basics of your press release publishing and distribution right. There are tons of opportunities just waiting for you to explore when it comes to press release marketing - you simply need to find out how to tap into them.




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Wednesday, October 5, 2011

Finding The Best SEO Agency Leeds Expert In 2 Easy Ways

By John Smith


Spending money to increase website traffic is perfectly normal especially for business oriented sites, but if you are looking for a more assured way of bringing up traffic, then seo agency leeds provides the most secure solution.

SEO agency Leeds is a special type of online Company that offers professional service related to search engine optimization. Search engine optimization or SEO is widely considered as a powerful traffic producing online tool that follows a very complex algorithm. In fact, search engine strategies have become so popularly practiced that many companies today are now actually making money out of it.

With so many agencies now present today, however, the real challenge now is on how you find the best SEO Expert Company to hire. Here are some few tips how:

Online Discussions: The easiest way to find a reliable SEO company is always from referrals, but if you do not know anyone who can give you a good referral, you can get your referrals from online users. Using the search engine, look for online communities that specialize in this discussion. Online communities are the best place to start looking since feed backs are direct experience from customers who have already used their service before.

Avoid using black hat techniques: Do not consider agencies that will offer black page rank techniques just to improve web position. Black hat techniques refer to methods that directly go against standard engine optimization rules. It is not a double edge sword as what they will claim, but a definite disaster waiting to happen. Google and all other search engine based their rankings on quality and web standards. A heavy penalty or total site removal from their listing awaits websites found guilty using this method.

SEO agency Leeds is a professional service that gives guaranteed result. This professional service, however, will mostly depend on the agency you will hire so pick a company wisely.




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The Best Way To Market Your Company

By Adam Huang


When you have a website that is striving to get by, the largest issue you will be facing is the problem of lack of traffic. You might have the best and most attractive website out there, but if nobody knows your website exists, all that extravagant design and outstanding website layout add up to absolutely nothing. That is why more and more people use a content marketing strategy more than any other approach.

Marketing your website can be an expensive undertaking and it is something that many people who have a struggling website feel like they can't afford. However, with content marketing, you can have a custom-made marketing plan that is customized to your particular needs. Additionally, you will have a strategy that fits your budget and, most significantly, you'll have a marketing strategy that works.

There are many methods you as a website owner can take part in a content marketing strategy. One of the most popular and common ways to do this is through writing a blog. You can have a blog created for free and you can publish content on it to build traffic and get the word out about your website.

Although you can easily try this yourself, when you hire an outside company to help you with this, not only will they set up the blog and create a unique site for your blogs, but they will also help you stay on task and keep getting the word out about your website.

There are many ways in which your site can get the sort of traffic it needs, and one way is to locate opportunities to do guest editorials or guest blogs. Many different websites are searching for people to create interesting, educational and occasionally funny content, and this is a great way to spread the word about your website as well as the products, services or information it offers.

A thorough content marketing strategy devised by a dedicated service provider will actively look for these opportunities for you to guest blog, but they'll also write the content on your behalf if you don't have the time or you feel you're not skilled at writing a viable article, editorial or blog by yourself.

When you are considering content marketing strategy, you must understand that it is more than just written content that may drum up support and traffic for your new website. One other component of these kinds of strategies is to create and produce a webinar. These kinds of web-based seminars are generally useful and a fantastic way to build a groundswell of interest in your website.

Lastly, with the use of social media sites as well as blogging websites and forums, info graphics can be produced to promote your website. These graphics will be designed by the marketing company to be distinctive, interesting and an excellent way to get your website in front of as many consumers as possible.




About the Author:



Tuesday, October 4, 2011

The Online Marketing Agency Leeds

By Chris Hall


Any online marketing agency leeds inhabitant is supposed to be informed of the total number of these organizations that can aid in improving his business. If anyone does any sort of research, and be able to think of the form of advertising that will assist him, he should be able to gain so much out of experience.

In observing the online marketing agency leeds residents will have to do the form of comparative shopping so as to ensure that the deal they are getting is really a good one. This process will entail observing different kinds of organizations and the type of services they are providing. Some of them may be offering better in the required area.

The design of these agencies is such that they are capable of assisting their client enhance their business, and to generate more cash. This occupation entails these things and more. For instance, they can aid to direct traffic towards a certain website hence promoting business. In return, the business will be able to come up with more profits.

Unfamiliarity with the advertising procedures is not something that comes as a shock since not everyone is conversant with it. Most of the clients do not know how to go about it. With a little research in this sector, they can be able to enlighten themselves and get a head start.

Advertising can be done on a wide range of platform. What develops a chance for success is the way in which the different platforms operate together. Examples of these kinds of platforms include the banners the ads and the pop ups. These have been frequently used.

If an individual does not know what kind of jobs the agencies do; he should look up more for their operation. This will bring about perfect ideas of working. Also, this makes an individual to come up with a perfect decision and that which is well informed.




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Monday, October 3, 2011

Cover Letter Frequently Asked Questions

By Raymond Shaw


Should i include a cover letter with a job application form?

Many people believe it is not important to send a cover letter along with a job application form. However, it is crucial to have one. You want a cover letter with a job application to ensure that you get the right attention from the employer.

Should I use same header for my cover letter as my resume?

Using the same header from your resume is a good idea. It shows consistency and makes them both uniform in format.

How should I address a cover letter with no name?

Knowing the name of the person who will be interviewing you or reading your cover letter is preferred. Make every effort to find out the name of the individual. Having said that, when there is no particular name you can use to address the cover letter, the best thing to do is skip a salutation.

How should I address a cover letter to a board?

The best way to address a board is by using phrases such as "Dear Human Resources" or "Dear Selection Committee". Avoid using "To Whom It May Concern".

How should I sign a digital copy?

If you are using a signature on electronic cover letters, you need to make one. You must sign the original letter and convert it into a PDF by scanning a hard copy. After that you can save the signature off from the PDF as a JPEG file and use it in the digital cover letter. Alternatively, you can simply type something such as "/s/ Joan Peters" to imply that the missing signature was not due to an oversight or ignorance.

How do I indicate an enclosure in a cover letter?

The enclosure is best indicated right after the signature at the end of the letter. There should be a gap of two enters. Then you can list the documents enclosed with the cover letter at the bottom of the page.

How do I mention salary requirements in a cover letter?

Should you wish to include a salary expectation, it is recommended that first you perform some homework. Be certain to find out what the market rates are for the post that you are applying to. It is advisable to mention the expected salary as a range. For instance, if you expect $5,000, mention it as $4,000 - $6,000.

How do I indicate that I am prepared to relocate and will pay for it?

In the event that the company is far from your present location, mentioning your willingness to relocate is a great idea. Additionally, mentioning that you will pay for your relocation will bring a welcoming reaction. You can suggest it in a polite and interesting way. For instance, "I know I am presently located in _____(city) but am in a position to incur all the expenses that will be involved in relocating."

What to do if you have submitted a cover letter having a typo?

If you have made a slight and non-offensive mistake, the most sensible thing to do is to just let it go. Writing another letter to cover it up will only draw increased attention to it. Having said that, if it is a significant typo that could make your grammar seem bad, you could think about writing them to mend your error.




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Sunday, October 2, 2011

How To Go About Preparing For A Job Interview At A Design Agency Leeds

By Dylan Hall


So, you have just earned your qualification as a graphic designer and want to know how to apply for a job at a design agency leeds. This article will tell you how to go about it. The first thing to do is make a portfolio containing samples of your designs. Also, know your strengths and weaknesses, limitations and motivations, and have a strong sense of your individual style.

All these elements should be reflected in the portfolio that you show to design agencies in leeds. Only showcase the work that you know is outstanding and really makes you proud. You must feel confident to discuss these pieces with your prospective boss. While organizing the sequence, keep in mind that people remember the things they look at first and last.

A CV (curriculum vitae) is essential for any job-seeker. However, it's even more important for a graphic designer because you can show off your talents. The CV must reflect your typographical and creative abilities and skills. Ensure that it contains all the necessary information as well as phone numbers, addresses, and names of referral contacts.

Some employers like to receive a supporting letter and CV before granting an interview. In the letter, explain why you think you are suitable to fill the vacancy that the company advertised. This gives the interviewer a chance to gain some insight about you before you meet in person.

Follow up by telephoning to enquire about an interview. The person doing interviews is probably very busy so, at this stage, don't be disappointed if no appointment is made. After a week, you can phone again and be respectfully persistent.

You will find the design agency Leeds interview quite a stressful experience. You can minimize this by arriving there at least 10 minutes before the appointment. This will give you the chance to relax, breathe, and get composed. Don't oversell yourself during the interview. Confidence is one thing, but cockiness is another.




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Saturday, October 1, 2011

The reaction to Tesco's Big Price Drop

By Chester Hornby


Supermarket giant Tesco recently announced its 'Big Price Drop', which sees them reducing prices on as many as 3,000 of its products. The company says it is investing 500 million in the project, claiming that it is responding to customers' desire for a more straightforward proposition when it comes to saving money.

Tesco's announcement, however, had been dismissed as a misleading ploy by the company's major rivals, who say it is designed to trick customers into thinking they're getting a better deal than they actually are.

A spokesman for Sainsbury's highlighted the fact that Tesco is scrapping its Clubcard 2 scheme, thus saving the company 350 million. As such, the true amount being invested in price cuts is actually 150 million. Tesco's move has been described as "classic smoke and mirrors" by Sainsbury's who claim the market leader is "giving with one hand and taking with the other".

In terms of market share, Tesco's closest rival is Asda. Asda released a statement declaring "no amount of spin can change the fact that our price guarantee ended price wars" (the company guarantees that a basket of groceries will be 10% cheaper than any competitors).

Morrisons was the only member of the so-called 'big four' that refused to comment on the situation.

Regardless of the posturing from Sainsbury's and Asda at present, many are predicting they will already be working behind the scenes on their own price cuts, as they don't want to lose the PR battle. This could lead to "the biggest price war in a generation," one commentator predicted.

One group alarmed by this prospect is the farming industry. In recent years, there have been significant increases to the costs farmers have had to shoulder, which means "they have precious little margin or scope to take any cuts," says the National Farmers' Union.

On the other hand, any price cuts will be welcomed by "hard-pressed consumers" according to Which? Magazine.




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