Tuesday, February 23, 2016

Christina Kelly: The Do's & Don'ts Of Public Relations

By Rebecca Mills


Public relations can done in both positive and negative ways, which probably goes without saying. After all, the work you put out into the open can influence the perception of others, and the likes of Christina Kelly can agree. In order for this endeavor to be carried out with the utmost effectiveness, though, there are certain things that you should know. To be effective on the PR front, here are a few of the do's & don'ts that you should remember.

DO focus on writing content. The first thing to know about public relations - and the likes of Christina Kelly will tell you the same - is that content matters. You should make it a point to produce as much as you can, as long as it's engaging for the audience it's designed for. Otherwise, you run the risk of losing said audience, thereby hindering your effectiveness on the PR front. This is just one of many rules you should follow.

DON'T overlook the importance of connections. Another thing to know about public relations is that social media plays into it rather well. If you're someone who's looking to improve upon their PR work, consider the importance of Facebook, Twitter, and other channels that are designed for networking. By reaching out and connecting to others, you expand your social circle. As a result, you stand the chance of benefiting from more effective PR.

DO consider adding video as well. Another way to engage your audience, according to Christina Kelly, is with the inclusion of video. This type of content is not only engaging, but it can be tailored to fit your every need. Ideally, you'll want to make sure that this type of content is made short and sweet, so that it can be easily digested. By doing so, you'll make an even bigger splash when it comes to your public relations efforts.

DON'T think that you lack credibility. When you spend ample time working in a particular industry, you build a reputation for yourself. What this means is that you cannot sell yourself short, since this will result in others not taking what you have to say seriously. Make it a point to establish yourself as an authority in your field, covering topical issues and current news stories alike. By following these steps, you build upon the credibility in question that much more.




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Sunday, February 14, 2016

Christina Kelly: Places Of Employment For Public Relations Majors

By Rebecca Mills


There are many jobs to be seen in public relations, and it's easy to imagine that they vary in a number of ways. Christina Kelly, as well as other PR specialists, will be able to attest to such a sentiment. For those who are going to school with this major in mind, you might be curious to know which places of employment are the most promising. If you fall under this umbrella as well, here are a couple of choices that you should draw your attention to.

Marketing Companies - When it comes to the places of work that PR majors might get involved in, few seem to be as common as marketing companies. After all, there's a certain connection to be had between advertising and public relations, which is something that you'd be wise to consider as well. As stated earlier, this is a common place of work for the aforementioned majors. As names such as Christina DiMauro Kelly can tell you, though, it's among the most rewarding.

Hospitals - Did you know that public relations majors can get involved in hospital work as well? Let's say that a hospital has to put together an event in the near future, ensuring that everything from refreshments to promotional work is covered. This is where your abilities, as a public relations specialist, will come into play. While a hospital might not be your first choice for work, you'll find that there's a surprising correlation to be made.

Colleges - As you develop more of a mind for public relations, your knowledge can then be passed down to others. There are many colleges that offer PR focuses, which means that they could be great locations for you to find work in. The opportunities you can seize will be nothing short of striking, especially when you substitute for a while before landing a full-time position. Depending on what you prefer, from a work standpoint, colleges can be ideal, as Christina Kelly will probably agree.

As you can see, there are many places that PR majors can find work, depending on what they are looking for. After all, not everyone has the same goals once they graduate from college, meaning that you have to focus on what appeals to you most. Do you prefer marketing, health care, or something else entirely? Whatever the case may be, by putting in the work, you'll eventually land a spot in which you can make a strong living from.




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Wednesday, February 3, 2016

4 Worthwhile Public Relations Tips, Courtesy Of Christina Kelly

By Rebecca Mills


Businesses should be able to not only understand the definition of public relations, but how such a strategy can be implemented into future business endeavors. To say that this is a worthwhile platform to use would be an understatement, but there are several moving parts that make up the bigger picture. By understanding these parts, you'll be able to see success from a PR standpoint as well. Here are 4 tips, courtesy of Christina Kelly that you'd be wise to recognize.

If you'd like to know how public relations can be carried out - and authorities such as Christina Kelly can tell you the same - social media usage is imperative. There are several platforms for businesses to use, each one with its own set of features. What this means is that you are not going to use Facebook in the same way you might use Twitter. By using these platforms on a routine basis, you'll understand what they can offer apart from one another.

Another PR tip to consider has to do with simplification. When you get down to brass tacks, no one is going to want to read an overly inflated press release or watch a television show with too much filler. They want the most important details, and anyone who specializes in public relations will be able to deliver in this respect. Concise content, regardless of the platform it exists on, is likely to yield the results you are looking for.

When crafting content, you want to position yourself as a thought leader in your industry. One of the ways to do this, as Christina Kelly will tell you, is by becoming published across relevant locations. For example, if you're looking to provide smartphone cases, you might want to be featured in a tech magazine or interest blog. By focusing on your particular niche, you will be able to increase your standing in regards to public relations.

Even though the previous talking points matter, what's just as important is sticking with public relations for the long term. If you were to send out a single press release or publish one blog post for your company, it would be a mistake to expect results the next day. For this reason, you must continually work hard in order to see results on the PR side of things. When this happens, you will better see the positive results that public relations can yield.




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