Who does the PR for John Lewis?

By Elliot Roberts

What did we love so much about the last John Lewis Christmas advert? Why did it work so well, and why are adverts like that a PR agency's dream come true? There are those who dismiss these adverts as cheesy, pathetic, and silly, but no one can argue that they work, and they work well.

The advert featured a little boy who was obviously anxious for Christmas. Throughout the advert we are lead to believe he is obviously just looking forward to Christmas day and receiving his presents. This is sweet, and it's normal for a kid, so we don't think any less of him for simply being excited as all kids are.

The twist had us all crying. As soon as the little boy woke up, and went flying past his pile of presents at the end of his bed into his closet, we suddenly knew what was going to happen. He slowly walks into his parents room, smile on his face, and present in hand, and his parents are touched and surprised all at once. All this of course to the lilting tones of a lovely soft female voice singing a cover version of "please please...let me get what I want"

John Lewis of course made an attempt to appeal to the "normal" family, living in a slightly overcrowded terraced house, littered with furniture and all sorts of odds and ends, (all from John Lewis). The parents were not supermodels, and the meal the family ate look pretty standard featuring frozen peas.

The message of the advert was clear. John Lewis sells quality, as well as a quality living space, complete with quality family time. The PR agency once again could bask in the success of an advert that not only sells home wares, but home wares and clothing that comes with relationships and values attached.

About the Author:

Find excellent options for Technology PR by visiting www.berkeleypr.co.uk

PR Agency goals

By Douglas Garry

Word of mouth, good advertising, and great customer relationships have been the ingredients to promoting and maintaining a business long before all the new technology existed that people use today. Getting your message out there to people is pretty much the same today as it was years ago. It's just that visibility isn't so much about placards and TV ads, even though they are still very much a part of the program, rather having a good website that's high up on the search engines, and seeing how many people are talking about you through social networking.

So the tools we use to promote business are different, but the goals are roughly the same. There is a wider audience now, and perhaps more things to take into consideration, but overall, if a business can be seen, and if people are talking about it, it's got a good chance!

There is a lot of emphasis placed on websites these days. How good it looks, who's designed it, and how appealing it is to the eye. However any PR agency will emphasise to you the importance of having a message that is clear and understandable. The internet has the potential to reach more people than ever, but the clarity and ability for your audience to get what you are saying is still the most important component.

In many cases, the more simple the website, the higher it reaches on the search engines. Simple clean websites may look boring at first, but they look professional and as long as they have a clear message and the right information, they often fare better than larger more complicated websites that cost significantly more.

So no matter if you are starting up a small little business and just want a website and some visibility in the field, or you are a larger established business about to launch a campaign of some sort, the same principles apply the same as they always have, and not a whole lot has changed when it comes to communicating to the public.

About the Author:

Find excellent options for Technology PR by visiting www.berkeleypr.co.uk

Giving your PR agency something to work with

By Butler Warrington

t seems like the ultimate goal in TV advertising is to produce an advert that people are flocking to watch over and over again on the internet. An advertisement that has song that immediately hits the charts, even if it's just a cover of an old classic is a definite winner. It is amazing that in this age of desensitization, and being over exposed to everything in the media, there are ads that can still strike a chord and turn the tears on.

What PR companies love is when the article not only gets popular overnight, but when people are going on about it so much that critics start to appear and make crazy out of left field accusations about the advert, accusing it of animal cruelty or child labour, or promoting racism. Criticisms that are so clearly off the wall that they give the PR agency a field day in free advertising.

Some may think these sorts of criticisms are a bad thing, but PR agencies love them because it just means more opportunities to do PR! The more people freaking out about an advertisement, the more natural free advertising for the company! It is also a great opportunity for recording artists to get a break through. If their cover version of an old classic makes a big name advert, they have just successfully launched their career!

Christmas is often a time for these sorts of adverts to make their way onto the screen. However anytime of the year can be prime time for pulling on the heart strings. The interesting thing about these popular ads, is that they are unrealistic, but contain just enough reality for people to identify with them and not dismiss them entirely. They are not overly idealistic, simply just enough, and of course part of the message of the ad is that what they are selling is attainable.

A good TV advert is a PR company's dream come true. With the help of the internet, the advert gets repeated more than just in the bought slots on the network, it gets posted on youtube and shared on blogs and social networking sites.

About the Author:

Find excellent options for Technology PR by visiting www.berkeleypr.co.uk

Write Press Releases that Grab Peoples' Attention

By Frederick Vickers

There are so many different aspects of both online and offline business that have the potential for overwhelming anyone. All the old vets of internet marketing who pioneered press release went through that and know the deal.

The primary reason for using freelance help is to allow for more time on activities that directly impact revenue.

We are not quite done with our discussion, and if you are like us the gears would be turning with fresh ideas.

While companies selling physical products like luxaflex blinds may find this marketing strategy is very useful and diverse, it just depends on your particular situation. There is a lot to consider when you are contemplating all new promotional activities. Very many online businesses are extremely serious, and therefore they will always be interested in adding new revenue streams. Perhaps that easiest path to growth is through scaling existing campaigns, and then seek to add what you can that is all new. In the end, a long time from now, just be sure you do not look back and wish you would have considered more options. Your press release's first paragraph is really important and that is why you need to be choosy about which information is included in it. Make sure you include the basics as people are going to have questions right in the start; answer their questions related to where, how, why and when right in the first paragraph, so that they don't really have any doubts and are comfortable moving forward.

You can take any one of these methods and really go all out in your business because they will open up new venues for you, to be sure. You will be positioning your self for the greatest gains with this simple approach. One thing you can easily do is test these tips and look at examples and case studies such as the company that sells luxaflex blinds using this marketing strategy, on a small scale, and that is another approach we tell people to try - just do a small test and decide. Not necessarily at all with what we are talking about today, but there are other methods and ideas that are sold and not really the best choices for people to use.

If you are really new, then you have to know the importance of performing background research on any method that you are not familiar with. If you are not careful about what you do, then you can easily start method-hopping and getting nowhere. That experience is very common with web marketers who are relatively new and with little experience. We really pretty much do not care who it is, if something is new to you then you have to preform some research to get another side of the story. Maybe you have already had experiences in which smart homework saved you some money. In order to find success with your press release, you need to focus on some of the vital elements such as the headline. If you don't have a good headline then nobody is going to read your press release. The level of exposure that you get with your press release is completely dependent upon how well you can reach out to your target audience and impact them. Look around to see how other press releases out there have crafted their headlines so that you can emulate them while you work on conveying your own message to your readers. Do not be scared to experiment with your headlines and make changes.

About the Author:

Just about everybody who starts an online business goes through similar experiences; for example, there is a lot to be found about baby sleeping bags with sleeves strategy and their press release but you need to be careful. There can be many reasons, discussed at stop smoking London website and see their press release tips, with that as well as successful press release, so it can tough to pinpoint the exact cause. No need to bang your head against the wall, anymore, concerning this issue. We all make mistakes and have be down the same road; so do not feel like something is wrong with you.