Thursday, March 3, 2016

Christina Kelly: What To Ask About Public Relations

By Rebecca Mills


There's no denying the fact that public relations is an important field. Anyone who has been involved in said field can agree, regardless of the specific areas they have worked, or the job titles they have taken up. For those who are just getting their toes wet, you might want to know what PR work has to offer in the broadest sense. With the assistance of Christina Kelly, these are just a few questions to ask in order to expand your understanding on the matter.

"What is public relations?" According to Christina DiMauro Kelly, along with other authorities, public relations is the maintenance of a positive image in the public eye. This applies to anyone who is even relatively well-known, ranging from celebrities to bigger companies. What this means is that people may be hired to maintain the PR side of things. How can this be done, you may wonder? This is where the next question comes into play.

"How does employment look in public relations?" Employment is actually quite good when it comes to public relations, as I'm sure Christina Kelly can attest. After all, there are many places that will require PR guidance. A few examples of said places would be marketing firms, hospitals, and law practices. By keeping these in mind, you'll be able to pinpoint relevant jobs more effectively than you might have otherwise.

"How can I learn about public relations?" Perhaps the best way to learn about public relations is by attending school, which is quite reasonable given that there are various establishments to do so. Many of them might even focus on said major as a specialty, which will only help you become more well-versed. From there, you can take part in internships, which offer job experience as well. Simply put, before you can work, you have to learn.

For those who are curious to learn as much about public relations as possible, these are just a few of the ways to help yourself along. Whatever it is you're looking to pursue in the working world, a learning experience can work to your benefit. You should make it a point to pick up on many details, so that you can stand out among your peers. It's also possible that you can create your own future, apart from what has been established before.




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Tuesday, March 1, 2016

Public Relations & Essential Writing Pointers, With Christina Kelly

By Rebecca Mills


Anyone who is familiar with public relations can tell you that writing is part and parcel of the job. Christina Kelly, as well as others, will also attest to the importance of quality, which can be achieved in a number of ways. Some methods might hold more weight than others, but you should know that each one matters. In fact, here are a few of the most essential PR pointers that will eventually lead to the creation of high-quality work.

If you're going to write for the sake of public relations, understand that headlines matter. Specifically, you should try to focus on creating headlines that will immediately grab people, since this will pique their interest, resulting in them becoming encouraged to read your work. For this reason, make sure that each piece of content you create has a strong title to accompany it. This is just the start of the assistance that names like Christina Kelly can provide.

What about specific types of content, you may wonder? In public relations, you want to keep things as concise as possible, which is why bullet-pointed articles and lists tend to be the most popular. After all, they are relatively easy to read, not to mention informative to those who are looking to learn more about certain industries and topics. Such forms of content matter, which the likes of Christina DiMauro Kelly can attest to as well.

Lastly, understand that the tone of your content will matter. Anyone who reads a piece of content will be able to tell you that language can steer people in a certain direction, meaning that you have to appeal to your audience in this way. Make sure that you write for them, utilizing the proper vernacular so that you do not lose them. When this happens, success on the public relations front will become that much more of a certainty.

With these points in mind, you should be able to create better written work for public relations success. Anyone who is interested in PR work should know that writing comes with the territory. This doesn't mean that it has to be a painstaking endeavor, though, since there are several ways to make things easier on yourself. By focusing on tips like the ones covered earlier, public relations will become a field that you'll be excited to stay involved in.




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