You're open for business and now all you need are some customers. No matter what you're selling: cell phones, encyclopedias, vacuum cleaners, or financial advice, you need to have customers interested enough in your product or service that they're willing to spend their money. Yet many sales people don't know how to generate leads effectively. There are many ways to reach customers and get financial leads, but there are only a few tried and true ones that will bring you more income than you ever thought possible. These involve SEO, Pay-per-click and other internet marketing techniques.
Sales people have tried for decades to get new sales leads in all kinds of ways. They set up booths at fairs, shopping centers, and festivals. They cold called or walked up to strangers on the street. These are all ineffective ways to get new leads. When approached in this manner, the average person will give you a flat out rejection because the do not want to be bothered or aren't interested at the moment. Some people continue to use some of these methods yet today and are relying on the law of averages to bring them an interested customer once in a while. They more people they approach, the greater the chance someone will be interested. That is not a fun way to get new leads and it takes much more work than is needed. A better way to get new sales leads is to simply let interested customers come to you.
Attracting New Customers
When you open up a local store or business, you look for ways to spread the word in your neighborhood. You might put up a sign or billboard or place an ad in the paper. That way everyone in the neighborhood would know you are open for business and they could come in and spend their money. What about when you have an internet business? You can't very well hang up a sign and expect to get new customers. Well, in a way you can although it isn't a physical sign. You can do even better by placing 'signs' that can be seen by people all over the world when you use internet marketing techniques like pay-per-click and search engine marketing.
Cold calling doesn't work, it just makes people angry and you get more rejection than you get yeses. When you use SEO, or Search Engine Optimization, you are causing your business's webpage to reach the top of the most popular search engines. That means someone is more likely to see your site if they type in your specific keywords. If they're looking for your service or product, they will find you, open your site and then you can use pay-per-click to generate sales.
If you have an internet business, or even a brick and mortar business that's supplemented by a website, use SEO and pay-per-click, as well as other internet marketing techniques so you don't waste your time on customers who have no interest in what you're selling.
Sales people have tried for decades to get new sales leads in all kinds of ways. They set up booths at fairs, shopping centers, and festivals. They cold called or walked up to strangers on the street. These are all ineffective ways to get new leads. When approached in this manner, the average person will give you a flat out rejection because the do not want to be bothered or aren't interested at the moment. Some people continue to use some of these methods yet today and are relying on the law of averages to bring them an interested customer once in a while. They more people they approach, the greater the chance someone will be interested. That is not a fun way to get new leads and it takes much more work than is needed. A better way to get new sales leads is to simply let interested customers come to you.
Attracting New Customers
When you open up a local store or business, you look for ways to spread the word in your neighborhood. You might put up a sign or billboard or place an ad in the paper. That way everyone in the neighborhood would know you are open for business and they could come in and spend their money. What about when you have an internet business? You can't very well hang up a sign and expect to get new customers. Well, in a way you can although it isn't a physical sign. You can do even better by placing 'signs' that can be seen by people all over the world when you use internet marketing techniques like pay-per-click and search engine marketing.
Cold calling doesn't work, it just makes people angry and you get more rejection than you get yeses. When you use SEO, or Search Engine Optimization, you are causing your business's webpage to reach the top of the most popular search engines. That means someone is more likely to see your site if they type in your specific keywords. If they're looking for your service or product, they will find you, open your site and then you can use pay-per-click to generate sales.
If you have an internet business, or even a brick and mortar business that's supplemented by a website, use SEO and pay-per-click, as well as other internet marketing techniques so you don't waste your time on customers who have no interest in what you're selling.
About the Author:
Get your Free course about How to generate leads at this website and learn about Internet marketing www.torontomarketingcompany.net
No comments:
Post a Comment