Friday, January 21, 2011

Work At Home - Stop Hard Selling

By Brian Lett


Be honest. You work at home, but do not know how to become the "go to" person in your niche. If this is the case, you should not feel bad. There are so many other people who are in the same situation. Of course, we have seen the people who are highly known in their field and might even wonder how they got there. What I can assure you of, is that they did not get there by accident. These branded individuals got here by taking the focus off of money. I understand that this seems to be contradictory to what we are doing here. After all, we want to work at home and make money online. However, if you approach everything with this motive, it will become apparent to those with whom you attempt to associate. Consequently, if you place the focus on the subject, and help them to make money, they will then make money for you. I live by this business model in my business, and I highly recommend it.

Now assuming that the objective of your business model is to make sure that everyone within your niche market knows about your business, why not introduce yourself? There are several ways that you can do this. For instance, article marketing is a favorite of mine. Not only are you able to make your niche aware of your existence, you also can prove to them that you know what you are talking about. Other ways to do this are by answering questions posted on niche forums and leaving your signature at the end. Plus, you can also leave comments on blogs, also placing your signature at the end of your comment. The most important fact is that you are showing value to others within your niche market.

Furthermore, it is important that you treat everyone with whom you make contact in your business with the utmost respect. You never know who your are dealing with, and word travels quickly online. Doing this will lead to your establishing a positive reputation as a reliable business entity. The more positive the experience of a customer, the more people they will tell. The more negative the experience of a customer, the more people they will tell. Do not ever underestimate the viral power of the internet.

Additionally, it is important to always provide your potential customers with the opportunity to learn more about your products or services. However, the focus of this communication should be on how your products or services will benefit the end user, not the offers themselves. You have to show the customer what is in it for them. The days of hard selling have expired. If someone feels as though they are being sold to, they will quickly leave your website and continue to search for what they need. Your customers want to be educated with facts, not sold to. As a result, you must focus your marketing, promotion, and publicity on empowering the customer, and giving them the means to make a proper decision. More often then not, they will make the decision to go with the company which provided them with information (ie. your company).

Now that we know what we need to do to at least get the attention of our potential customers, let us take a look at what we are offering to them. Ideally, you want to offer something which is of high quality and value to your target market, whether it be a product or service. Furthermore, it is important that you show confidence in your offer by minimizing the risk for your customers. This can be done by offering some sort of guarantee to your customers. If you follow what has been laid out in this article, there is not question that you can work at home and have a high degree of success.




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