Thursday, November 24, 2011

Understanding your online reputation

By Carol Murray


In order to promote your company successfully, you have got to be aware of the public's perception of it. It can be really hard to measure the public's perception of your company because of the amount of ways in which people do express their opinions these days; this is particularly the case online.

The customers that you have offered your services too in the past will use a variety of methods to express their opinions about your company. Some of them could choose blogs and others might use Twitter as a way of showing their frustration or expressing their satisfaction with their dealings with your company.

Being aware of what is being said about your company is extremely important. And by knowing what people like and don't like about your company, you can easily find ways of improving it or promoting the correct aspects of it.

However, because there are so many ways in which people can express their views online, it can be really difficult to keep up with what has been said. It can take a lot of time to search through all of the blogs and mentions of your company online and it's also a very tedious thing that you might not want to do.

However, PR companies can really help you out with this because they can do all of the hard work for you. A PR company can monitor what is being said about your company and they can provide you with reports and can analyse how effective your branding is.

You need to know how your company is perceived online and PR companies can help you to keep up with this. Their knowledge and expertise can help you gain a good overview of how your company is viewed online.




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