If you are thinking of employing a PR agency, you may be wondering exactly what a PR agency does! To sum it up, a good PR agency works for you, a bad PR agency doesn't! There are several different ways though that PR agencies get their work done and find their success.
Some PR agencies specialize in digital PR which uses the internet mainly, social media, influential blogs, and SEO friendly articles to work their magic and communicate your brand and image to the public. Other PR agencies still use traditional means such as press releases, and contacts with journalists in traditional media outlets.
Digital PR sounds cutting edge, exciting, and fast. It may also be much less expensive. However it is not right for every business and every product. Even though every business needs to have a presence online, there are still many businesses that will benefit more from the traditional approaches and tactics.
Digital PR and Traditional PR are both aiming for the same goal. Their job is to get your name, product, message, band, and USP out there, and build and maintain a positive reputation for your company. They both have the potential for success and failure, so there are never any guarantees. If you are looking for traditional PR, then you want to find companies that have good media relations and contacts in those traditional outlets. If you feel a digital approach is what you need, then you will want a PR company that has plenty of experience and knows where all the hot spots are online to promote your product or business.
If you do decide to go digital, it is good to make sure your PR company is experienced in this. Digital PR still requires skill, etiquette, and protocol, in the same way that traditional PR does. It is not just about random posting and you certainly do not want to get a reputation for spamming! It is still very much about relationships. A relationship with a highly influential blogger is valuable in the same way a contact with a good journalist is in the traditional method.
Some PR agencies specialize in digital PR which uses the internet mainly, social media, influential blogs, and SEO friendly articles to work their magic and communicate your brand and image to the public. Other PR agencies still use traditional means such as press releases, and contacts with journalists in traditional media outlets.
Digital PR sounds cutting edge, exciting, and fast. It may also be much less expensive. However it is not right for every business and every product. Even though every business needs to have a presence online, there are still many businesses that will benefit more from the traditional approaches and tactics.
Digital PR and Traditional PR are both aiming for the same goal. Their job is to get your name, product, message, band, and USP out there, and build and maintain a positive reputation for your company. They both have the potential for success and failure, so there are never any guarantees. If you are looking for traditional PR, then you want to find companies that have good media relations and contacts in those traditional outlets. If you feel a digital approach is what you need, then you will want a PR company that has plenty of experience and knows where all the hot spots are online to promote your product or business.
If you do decide to go digital, it is good to make sure your PR company is experienced in this. Digital PR still requires skill, etiquette, and protocol, in the same way that traditional PR does. It is not just about random posting and you certainly do not want to get a reputation for spamming! It is still very much about relationships. A relationship with a highly influential blogger is valuable in the same way a contact with a good journalist is in the traditional method.
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