Thursday, January 26, 2012

The Seriousness of Keyword Research and Planning

By Flynn Lambert


Keywords can bring a multitude of traffic to your site or turn the search websites away. The significance of keyword research and planning cannot be emphasised enough as being the basis of any successful search engine optimization campaign focusing on improving your internet site popularity. Learning what to do and not do will help.

Keyword research and planning plays an important role in improving your PageRank. Search site web crawlers, known as bots, continually scan web pages and be aware of keywords and phrases. These keywords are categorized into lists. When computer users search for these terms, a page of website listings appear. The websites ranked highest, with a 10, will appear near the head of the online list. Using keywords inefficiently will cause your site to receive a poor ranking and be listed toward the base of the list, with lower visibility potential. This is known as PageRank. Taking the time to analyze what keywords apply to your business will give you the tools needed to improve your PageRank and move your site up the ranks of the search sites. Improve your PageRank by employing your keywords throughout your web content, metatags and Web 2.0 selling tools.

Keyword research and planning plays an important role in preparing your site. After you've performed the compulsory research to determine which keywords best draft your business, you should take some time to manage the design of your site. A well-planned and efficient website will use the right mix of keywords and phrases in a way that search websites love. Search engine optimization includes strategically placing keywords in your page titles and using metatags through your web page that contain your keywords or keyword phrases. Plan to have the right miscellanea of keywords and enlightening language all though your web content to appeal to watchers.

You may have the best and most applicable keywords in the world, but you need to utilise them properly. Remember not to use so many keywords that your web content or selling materials are tough to understand or read. Too many keywords can come across as spamming and the search engines may blacklist your internet site for this. This means you will receive a nominal, if any, PageRank rating. To best use search engine optimization as an element of your web promoting tools, your internet site must contain pertinent information presented in a user friendly demeanour. When this occurs, your internet site is simple and interesting to read. Search websites love this.

You need to plan on using your keywords throughout your marketing campaigns, both offline and online. When you know your keywords, have them printed on your business cards, letterhead, fax cover letters, brochures and flyers. Use these items daily while engaging in business. Plan on using your keywords in your press releases that you will submit to your local newspapers, radio stations and television shows. Post your press releases to a spread of online portals to improve your PageRank and viewership. Also plan on using your keywords during your videos, presentations, e-mail signatures and other Web 2.0 marketing tools. When writing educational articles, don't forget to include your keywords throughout the content. Posting these search engine-optimized articles to online directories is an alternative way to increase your internet site exposure.




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