What are ways you can judge if a PR company is right for your product or business? Often you don't know until you actually go through the process and expense of hiring a PR agency if it is all going to go well and pay off. What different PR agencies do and how they work depends so much on the budgets they have to work with and the sorts of products and businesses they specialize in. Getting the right fit is essential.
Obviously there are different PR agencies for different business types. The PR agency may advertise itself as diverse, but it's a good idea to have a look at exactly what sort of experience they have and in what areas they are most experienced and where they have had the most success.
Many PR agencies specialize in traditional media relationships, while other PR agencies use more social media. Some PR agencies do wonders with a small budget while others are brilliant but only if they have the cash to play with.
The PR agency with the impressive client list may not be for you, simply because you are likely to end up on the bottom of their priorities while they are off working for those impressive clients! Maybe a new PR agency who are willing to put the work in may be the right fit. It is also a personality thing. It is important that you feel you and your business 'click' with the PR agency and are on the same wavelength. Their field may be PR and yours may be business, but it's good to have some common ground with where you are coming from and how you approach things.
If your product is new and edgy, you may not fit with an older traditional PR agency, and in the same way, if your product is more along the lines of something familiar and traditional, then the older model may be just what you need.
Obviously there are different PR agencies for different business types. The PR agency may advertise itself as diverse, but it's a good idea to have a look at exactly what sort of experience they have and in what areas they are most experienced and where they have had the most success.
Many PR agencies specialize in traditional media relationships, while other PR agencies use more social media. Some PR agencies do wonders with a small budget while others are brilliant but only if they have the cash to play with.
The PR agency with the impressive client list may not be for you, simply because you are likely to end up on the bottom of their priorities while they are off working for those impressive clients! Maybe a new PR agency who are willing to put the work in may be the right fit. It is also a personality thing. It is important that you feel you and your business 'click' with the PR agency and are on the same wavelength. Their field may be PR and yours may be business, but it's good to have some common ground with where you are coming from and how you approach things.
If your product is new and edgy, you may not fit with an older traditional PR agency, and in the same way, if your product is more along the lines of something familiar and traditional, then the older model may be just what you need.
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