Saturday, September 3, 2011

The Effects of Revealing Online Identity In Reputation Management

By Katherine Jones


Following Google's re-entry into the Social Networking scene through its Google platform, the Web Giant started to remove pseudonyms, business/brand names and aliases from its list, claiming it wants the platform strictly serving real people, and that the others would soon be included through Google Business Profiles.

In a separate situation, Facebook's Randi Zuckerberg also expressed the same comments, saying there is absolutely no spot for anonymity on the net. Now, coming from two of the biggest players within the online community, this can seem reasonable and necessary.

Perhaps, Google just wishes their roster free from "fictitious characters," possibly because their platform remains on a test-run phase and they also just want to keep the numbers real for a better assessment.

This plan, however, still doesn't sit well with a lot of individuals as it hits directly on the subject of online anonymity - an option many people find vital in order to look after their very own interests. Actually, CEO of Reputation Management Authority (RMA) James Schramko sees this as some thing which could become a problem.

As the CEO of a public relations company specializing in reputation management services and public relations /online PR, Schramko worked with lots of people and businesses whose online identity have already been grossly distorted and maligned that he knows why some people decide to be anonymous on almost all their online dealings.

Schramko believes that a subject as controversial as online identity deserves more careful attention, and that it is not necessarily something that ought to be pressed on everyone - just like we cannot force people to come out or show their faces to the public if they don't choose to.

There were numerous benefits of having true information online like criminals have been arrested, people and families who may have not seen each other for several years made it possible to communicate and certainly it's a wonderful way for information distribution.

However, it also has security risks especially for companies. Every person has the liberty to express one's self but quite a few corporations have been completely misrepresented and have lost many customers. As Mr. Schramko said "the choice to reveal one's identity should be a personal one and not a decision forced upon us" For the time being, if your business is struggling in the middle of bad reputation, you may want to seek reputation management service to help you clean up the mess.




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