Want to add sizzle to your business and reputation? Become a socially relevant cutting edge expert in your field. The first thing to do is to become a socially relevant expert and that means you are able to apply your education, vision and expertise to the challenges facing your marketplace. It's easy to do! Start following the big news website on a daily basis and notice the stories where you expertise allows you to comment on the story as and expert.
Now start commenting on the issues in the news in your blog. A blog gives you the platform to express your opinion. Since your blog is public there will be the slight pressure on you to do a good job but not too much pressure that it keeps you from blogging each day. Keep your comment insightful and relevant. Your blog gives you the chance to practice forming and expressing your opinion. That's what its like to be on radio and TV shows. They want you to have an opinion backed by knowledge and fact. Remember, the media wants fresh, up to date opinions and no yesterday news. So blog in the issues facing your industry and target market today.
Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.
Stay current in your commentary. Yesterday's comments are about as in demand as yesterday's newspaper - everyone knows what it said and now everyone wants the update! New fresh commentary, new perspective on the news, commentary on next steps. As more news events unfold in the story you are following, keep the updated commentary coming on your blog. This proves you know the story and have been following it as it was unfolding. This in depth knowledge will be helpful to you and may be the reason you are booked above someone else.
Don't forget its all about staying fresh, cutting edge and original. The more you blog the more you will be able to create strong and solid original material because your commentary will be based in your rich history of knowledge following the unfolding of a story or news event. As you create meaningful commentary for your audience you will realize your tremendous talent and appreciate your experience. Understanding that you can help solve problems and that your input is important and meaningful will give you confidence and propel your career to all new levels of success.
Now start commenting on the issues in the news in your blog. A blog gives you the platform to express your opinion. Since your blog is public there will be the slight pressure on you to do a good job but not too much pressure that it keeps you from blogging each day. Keep your comment insightful and relevant. Your blog gives you the chance to practice forming and expressing your opinion. That's what its like to be on radio and TV shows. They want you to have an opinion backed by knowledge and fact. Remember, the media wants fresh, up to date opinions and no yesterday news. So blog in the issues facing your industry and target market today.
Many people wonder how often they should blog. Blogging everyday is a great start but certainly when there is a news event where you can offer insight and commentary. You want to keep your finger on the pulse of what is happening right now in your industry so as soon as the news breaks, get blogging. This way, you will know exactly what is happening in the stories you are following.
Stay current in your commentary. Yesterday's comments are about as in demand as yesterday's newspaper - everyone knows what it said and now everyone wants the update! New fresh commentary, new perspective on the news, commentary on next steps. As more news events unfold in the story you are following, keep the updated commentary coming on your blog. This proves you know the story and have been following it as it was unfolding. This in depth knowledge will be helpful to you and may be the reason you are booked above someone else.
Don't forget its all about staying fresh, cutting edge and original. The more you blog the more you will be able to create strong and solid original material because your commentary will be based in your rich history of knowledge following the unfolding of a story or news event. As you create meaningful commentary for your audience you will realize your tremendous talent and appreciate your experience. Understanding that you can help solve problems and that your input is important and meaningful will give you confidence and propel your career to all new levels of success.
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