When dealing with others such as customers and suppliers a good reputation has to be maintained. Thus what must be done is to take the necessary steps to make sure the corporate image remains untarnished. In that way it can avoid a sort of disdain expressed by the public that can cripple a company. Which may then be the cause of a complete shutdown of its operations.
Another reason for maintaining an image that is, as they say squeaky clean, is the fact that it is quite costly to regain it once it is lost. Thus a company may do better for themselves if they allow certain transactions that are questionable to fall through. The money that is lost for that reason is small change compared to trying to clean up after the mess it would have made in regards to people's perceptions.
A further reason for having a public image that is a good one is that it can be used as a marketing tool. For example those on the receiving end of good customer service will remember it. As a result they may become repeat customers when they need more of the same product or at least tell their friends about their good treatment that they have experienced.
Another thing that is valuable for a company to possess is what is known as creditability. Once it is known that they have it there is a type of trust that often goes along with which is considered to be very valuable. Thus when statements are made by those in management customers and employees alike will be better able to believe them.
How a commercial entity deals with its employees is quite important to its continuing operation as well. For instance if there is additional training made available through the company then it may be looked upon as expressing concern for the future of its workers. Thus it can be a strong factor in the motivation of a greater performance for those that are working for the company.
A worker that has the motivation to put in a better performance can become an asset to the business. This can include the way in which he, or she, speaks about firm that they are employed by. Through those words public perception of the company can be affected and thus it is advantageous to ensure that they are positive ones. Thus causing the interest of those that may be customers to increase which may in turn increase profits. Which when one thinks about is why a business exists in the first place.
A positive corporate image is important to the continued existence of the corporation that it is attached to. Otherwise it may not be able to stay in business for long. Thus it is important to take the actions necessary to make sure it is protected.
Another reason for maintaining an image that is, as they say squeaky clean, is the fact that it is quite costly to regain it once it is lost. Thus a company may do better for themselves if they allow certain transactions that are questionable to fall through. The money that is lost for that reason is small change compared to trying to clean up after the mess it would have made in regards to people's perceptions.
A further reason for having a public image that is a good one is that it can be used as a marketing tool. For example those on the receiving end of good customer service will remember it. As a result they may become repeat customers when they need more of the same product or at least tell their friends about their good treatment that they have experienced.
Another thing that is valuable for a company to possess is what is known as creditability. Once it is known that they have it there is a type of trust that often goes along with which is considered to be very valuable. Thus when statements are made by those in management customers and employees alike will be better able to believe them.
How a commercial entity deals with its employees is quite important to its continuing operation as well. For instance if there is additional training made available through the company then it may be looked upon as expressing concern for the future of its workers. Thus it can be a strong factor in the motivation of a greater performance for those that are working for the company.
A worker that has the motivation to put in a better performance can become an asset to the business. This can include the way in which he, or she, speaks about firm that they are employed by. Through those words public perception of the company can be affected and thus it is advantageous to ensure that they are positive ones. Thus causing the interest of those that may be customers to increase which may in turn increase profits. Which when one thinks about is why a business exists in the first place.
A positive corporate image is important to the continued existence of the corporation that it is attached to. Otherwise it may not be able to stay in business for long. Thus it is important to take the actions necessary to make sure it is protected.
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