If you use them effectively, online and digital press releases can be a great supplement to any PR and marketing campaign. As they help to raise the profile of your brand and increase its visibility online and in the market, press releases allow you to reach a mass audience. Most importantly, they can be seen as an authoritative source of information, rather than a paid-for advertisement.
It is important to make your press releases stand out from the thousands of others that are distributed on a daily basis. This is where search engine optimisation (SEO) principles can help, as they make your press releases more visible. This ultimately means that more people will see them.
The first tip to try when producing SEO-friendly press releases is to cut out the jargon. It also helps to do some research on what terms your target audience are likely to use when searching for the topic or company, and use these terms in your press release.
This brings us on to the subject of keywords, which are hugely important in SEO-friendly press releases. Choose your targeted keywords before you start writing, then use them effectively in the headline and the body of the press release. This will help to boost the search ranking of your press release.
You should also remember to use anchor text links to drive more traffic to your website, as well as additional informative links for journalists and consumers. This will help them quickly and easily find out more about the subject of the press release or the brand itself.
One final tip on writing SEO-friendly press releases is to use appropriate formatting such as bullet points, sub-headings and bold text. This will make your press release more 'scannable', directing your readers to the most important pieces of information.
It is important to make your press releases stand out from the thousands of others that are distributed on a daily basis. This is where search engine optimisation (SEO) principles can help, as they make your press releases more visible. This ultimately means that more people will see them.
The first tip to try when producing SEO-friendly press releases is to cut out the jargon. It also helps to do some research on what terms your target audience are likely to use when searching for the topic or company, and use these terms in your press release.
This brings us on to the subject of keywords, which are hugely important in SEO-friendly press releases. Choose your targeted keywords before you start writing, then use them effectively in the headline and the body of the press release. This will help to boost the search ranking of your press release.
You should also remember to use anchor text links to drive more traffic to your website, as well as additional informative links for journalists and consumers. This will help them quickly and easily find out more about the subject of the press release or the brand itself.
One final tip on writing SEO-friendly press releases is to use appropriate formatting such as bullet points, sub-headings and bold text. This will make your press release more 'scannable', directing your readers to the most important pieces of information.
About the Author:
In recent months Just Search have become one of Irelands top SEO companies, specialising in irish SEO.
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