As consumers, wouldn't most of us place more faith in the endorsement extended by a family member, a friend, or even another consumer we've not actually met over a company's endorsement of their own products or services? Easily. By taking advantage of the power of public relations and social media you have an impressive capacity to build buzz for your brand while earning third-party credibility.
The conventional press release is evolving and although print media is still relevant today, social media is taking the spotlight. The major contrast between a traditional press release and a press release accommodated by social media outlets is the exceptional capability social media has as a viral marketing tool. It only takes the click of a mouse and your message can spread like wildfire from one person to another. Consumers have always shared with family, friends, neighbors, and the like - the good, the bad, and the ugly about a brand. By employing fundamental Web 2.0 concepts (interaction and collaboration), social media has simply conceived of an effective platform to spread the word. It is becoming increasingly compulsory for businesses big and small to have a presence on popular social media networks such as Facebook. This relatively new experience offers word-of-mouth marketing on steroids. Think smart! Set up a win-win scenario by making your customers cheerleaders for your brand. They are by far the best sales agents a company could ask for.
The Value Social Media Brings to PR?
Embrace the power of the consumer
Ignite conversation! (2-way communication)
Grab the attention of journalists and/or bloggers who may write about your company's story
Creating sharability (use a "Share" widget and enable readers to post/share information at lightning speed)
Using multimedia capabilities (i.e., YouTube videos, surveys, links, etc.)
Use inbound links or back links can significantly boost your page ranking and generate increased traffic to your website by creating paths from one site to another
Use pull PR to make marketing when the media and your intended audience target themselves for you! They find and pull themselves toward your news (i.e., RSS feeds).
The conventional press release is evolving and although print media is still relevant today, social media is taking the spotlight. The major contrast between a traditional press release and a press release accommodated by social media outlets is the exceptional capability social media has as a viral marketing tool. It only takes the click of a mouse and your message can spread like wildfire from one person to another. Consumers have always shared with family, friends, neighbors, and the like - the good, the bad, and the ugly about a brand. By employing fundamental Web 2.0 concepts (interaction and collaboration), social media has simply conceived of an effective platform to spread the word. It is becoming increasingly compulsory for businesses big and small to have a presence on popular social media networks such as Facebook. This relatively new experience offers word-of-mouth marketing on steroids. Think smart! Set up a win-win scenario by making your customers cheerleaders for your brand. They are by far the best sales agents a company could ask for.
The Value Social Media Brings to PR?
Embrace the power of the consumer
Ignite conversation! (2-way communication)
Grab the attention of journalists and/or bloggers who may write about your company's story
Creating sharability (use a "Share" widget and enable readers to post/share information at lightning speed)
Using multimedia capabilities (i.e., YouTube videos, surveys, links, etc.)
Use inbound links or back links can significantly boost your page ranking and generate increased traffic to your website by creating paths from one site to another
Use pull PR to make marketing when the media and your intended audience target themselves for you! They find and pull themselves toward your news (i.e., RSS feeds).
About the Author:
If your company is looking to enter or enhance your online presence, contact us to tailor a plan including online marketing services that will improve your marketing efforts and broaden your customer base.. Unique version for reprint here: Public Relations and Social Media Marketing Intertwined.
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