Monday, March 14, 2011

Online marketing for Medical Doctors and Surgeons

By Bob Rogen


Search engine marketing for Doctors, chiropractors, physicians, dentists and cosmetic, plastic surgeons is a highly specific field of Internet Marketing requiring expertise in review management reputation overseeing, internet Marketing, video marketing and search engine optimization. Having a basic website is just the beginning of a viable marketing strategy for plastic surgeons serious about internet medical marketing. There are so many avenues of marketing potential that can lead back to your website these avenues of marketing include social media, video marketing, blogs news releases press releases PR, articles, podcasts and review websites. If you are a plastic surgeon that is still utilizing offline marketing such as newspapers local TV channels and more local radio the truth is search engine marketing and Internet Marketing can be a better cost effective strategy in that it is working 24 hours a day marketing your plastic surgery practice. A newspaper advertisement may run for a week, this along with the fact that newspapers are diminishing in size and customers as people now get most of their information from the Internet.

And when you're devising the search engine marketing strategy for your plastic surgery practice take note with what your competitors are doing. In Los Angeles the competition factor for plastic and cosmetic surgeons is a hundredfold. If you can look at some working models of websites than been designed for plastic surgeons you can get an idea of what is best suited for your practice in regard to client conversion. Search engine optimization can greatly improve your patient lead ratio. New patients become aware of your services by various means on the Internet, about 90% of these potential patients were clients will look and reviews. If you're looking for search engine optimization company their reputation management issues that can occur within any medical practice are of top priority in order to create any stop loss environments.

Another very important platform that is newly emerging in Medical Marketing is social media. The social Media Networks may seem like a diffuse arena in gathering potential cosmetic surgery patients. However, we have mitigated clients directly off a facebook that have turned in to major cosmetic surgery clients. It is important to note many social media users and readers look towards in formation all content within blogs and review sites to find new services that will qualify for their economic requirements. Facebook twitter and youtube are actually great places to promote your plastic surgery practice. People can get a look and before and after results on videos and within the social networks. This means the potential clients get to view the expertise of your work firsthand and can make an educated decision about where to have their plastic surgery procedure performed.

Of course the website and the home page of the website is still the most crucial factor in terms of new client leads up up and patient referrals. To get the most out of your home page on our website and use of the strategic placement of the navigation pages which are most relevant to your specific expertise and services. If you were to cure expertise happens to be liposuction then not only can this be featured on the home page, also the different forms of liposuction as in laser lipo, tumescent liposuction, tummy tuck and no scar or no scalpel liposuction procedures can be on the navigational pages. Another area for consideration when marketing for plastic surgeons is location based marketing. The city in which in practice will be definitive in terms of how hard it is to gain local clients. If you are looking at cosmetic surgery Los Angeles your search engine optimization strategy will need to compete with major plastic surgery centers in the area. Many plastic surgery centers may advertise in a franchise and have an incredible budget which you must compete with. However, by allocating Internet Marketing to address specialization and localization you can capitalize where these major markets are located.

In order to have successful marketing strategies for plastic surgeons localization and specialization will gather new clients faster than simply promoting a basic website. For example if your specialized in facial cosmetic surgery and face lift surgery you can prove yourself as a local authority and top plastic surgeon in your area. It may be beneficial for you as a plastic surgeon to create a blog. Your search engine optimization provider can assist you in setting up a blog like a WordPress platform which will enable you to engage potential patients and clients with your expertise in the area of facial cosmetic surgery. Specialization of services means your practice can enjoy a new leads and referrals from the Internet about the specific surgery like liposuction, facelift, eyelid surgery, reconstructive plastic surgery, breast implants, breast augmentation and male breast reduction. It is a good idea to consult with a search engine marketing company that is specifically geared towards marketing for plastic surgeons.




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