During these recent times, corporations and organizations for both commercial and non-profit sectors jumped on the bandwagon of developing going green programs. In fact, there are hundreds of thousands of companies all over the world who are now finding opportunity to get "involved" in green energy PR to boost their current projects and to appeal to more customers and clients.
However, there are cases in which these companies are only doing it just because of the following reasons; it brings in clients, it lets them get on the trends, it gives them the edge compared to their competitors in the industry, it provides them the avenue to start a supposed foundation to get government cash backs if applicable, tax cuts or tax exemptions, sheltered incomes, estate tax reductions, and many more. Now, you know why the biggest companies almost always have charities to support or foundations to establish, and it is always showed over by their public relations department.
It is especially makes one critical when a company develops Go Green tactics and other Pro-Environmental programs and foundations because not all appear as what they seem. Clean tech public relations and other successful tech PR teams always strongly require their client companies to be upfront and truthful with their programs, and not just jump into it because it seems like a very good business strategy that will entail more profit retention, low tax burden and ensure that they surpass their competitors. Developing environmental programs for your company is not without its 'disadvantages'. There is always the excise tax and a lot of strict data recording for logistics and financial planning, that's another burden to the company.
This is why Go Green initiatives are only for those who are serious about a turnaround about the impact on the earth, are concerned about their carbon footprint, and who truly are looking into long-term sustainability. It is a truly philanthropic endeavour, but it is not without its equal share of difficulties and rewards.
The only thing to note is that these kinds of programs that affect people, society and the world should not be blemished by an ulterior motive, also known as a "green sheen", but only a sincere commitment to go green and use the business reach to know more about how best to help.
However, there are cases in which these companies are only doing it just because of the following reasons; it brings in clients, it lets them get on the trends, it gives them the edge compared to their competitors in the industry, it provides them the avenue to start a supposed foundation to get government cash backs if applicable, tax cuts or tax exemptions, sheltered incomes, estate tax reductions, and many more. Now, you know why the biggest companies almost always have charities to support or foundations to establish, and it is always showed over by their public relations department.
It is especially makes one critical when a company develops Go Green tactics and other Pro-Environmental programs and foundations because not all appear as what they seem. Clean tech public relations and other successful tech PR teams always strongly require their client companies to be upfront and truthful with their programs, and not just jump into it because it seems like a very good business strategy that will entail more profit retention, low tax burden and ensure that they surpass their competitors. Developing environmental programs for your company is not without its 'disadvantages'. There is always the excise tax and a lot of strict data recording for logistics and financial planning, that's another burden to the company.
This is why Go Green initiatives are only for those who are serious about a turnaround about the impact on the earth, are concerned about their carbon footprint, and who truly are looking into long-term sustainability. It is a truly philanthropic endeavour, but it is not without its equal share of difficulties and rewards.
The only thing to note is that these kinds of programs that affect people, society and the world should not be blemished by an ulterior motive, also known as a "green sheen", but only a sincere commitment to go green and use the business reach to know more about how best to help.
About the Author:
Want to learn more about green energy PR? Stop by Matt Thompson's site. He's an internet marketer. He can help you understand public relations for go-green program. For more info, visit site at http://www.makovsky.com/
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