Writing and submitting press releases is a great way to publicize your website or promote your business.
A good press release, distributed to the right media, can help you reach your target market very effectively. And, you can have professionals do everything for you at very little cost, or you can do it yourself, at no cost, as I do. But, you need to pay attention to the details.
Here are a few tips.
Press releases need not contain earth shaking news. But, to be successful, they must contain information publishers and editors think will be of interest to their readers.
You can see what kinds of news releases are likely to be published by reading your target publications...the publications in which you would most like to have your releases carried.
Do not write in three paragraphs what can be written in two. Article space is at a premium in all media. If your article is "long", it's probably "wrong".
Check your sentence structure, spelling, punctuation, etc. An editor may correct a mistake or two, but every mistake multiplies the chances of your release winding up with the morning coffee grounds.
In advertising copy, you tell folks what you are about to tell them, you tell them, and you tell them again. Not so in press releases. Less is more.
A good press release can generate a lot of business for you. So, if you can't do a good job writing and distributing one, it is worth hiring an experienced professional.
Writing a good release is critical. But it will only help you if it reaches the right people. Do your homework or hire a service to be sure that it does.
Remember that your press release can also serve, perhaps with small revisions, as a blog article or additional content on your website.
Don't just send out releases and hope for the best. Follow up with good research. If so, the more releases you send, the better sense you'll have of how to get the results you want. Measure everything...the topics editors seem to like best, the length of releases they favor, and the kinds of publications most likely to publish articles in your niche. As you analyze and adapt, your releases should become increasingly effective.
So, what are you waiting for?
A good press release, distributed to the right media, can help you reach your target market very effectively. And, you can have professionals do everything for you at very little cost, or you can do it yourself, at no cost, as I do. But, you need to pay attention to the details.
Here are a few tips.
Press releases need not contain earth shaking news. But, to be successful, they must contain information publishers and editors think will be of interest to their readers.
You can see what kinds of news releases are likely to be published by reading your target publications...the publications in which you would most like to have your releases carried.
Do not write in three paragraphs what can be written in two. Article space is at a premium in all media. If your article is "long", it's probably "wrong".
Check your sentence structure, spelling, punctuation, etc. An editor may correct a mistake or two, but every mistake multiplies the chances of your release winding up with the morning coffee grounds.
In advertising copy, you tell folks what you are about to tell them, you tell them, and you tell them again. Not so in press releases. Less is more.
A good press release can generate a lot of business for you. So, if you can't do a good job writing and distributing one, it is worth hiring an experienced professional.
Writing a good release is critical. But it will only help you if it reaches the right people. Do your homework or hire a service to be sure that it does.
Remember that your press release can also serve, perhaps with small revisions, as a blog article or additional content on your website.
Don't just send out releases and hope for the best. Follow up with good research. If so, the more releases you send, the better sense you'll have of how to get the results you want. Measure everything...the topics editors seem to like best, the length of releases they favor, and the kinds of publications most likely to publish articles in your niche. As you analyze and adapt, your releases should become increasingly effective.
So, what are you waiting for?
About the Author:
Daniel Z. Kane owns popular websites on accelerated online degrees and online universities. Dan has more than 30 years of educational experience in high schools, colleges, and universities.
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