Sunday, June 12, 2011

Tools And Tips To Get Twitter Followers

By Edward Poston


It's not hard to get Twitter followers in double quick time using a combination of outreach, tools and an ad budget. The ad budget can be considered optional. But the outreach and the tools are a must.

The important thing to realize is that it's not just about racking up the follower count, but also about communicating with all of them on an on-going basis. In other words, quality matters. A hundred interested followers who respond to and share every tweet made by an account are a lot better than a 1000 who don't interact or share.

To reach this kind of interested following, it's important to target the right audience. This is where the tools and the ad budget come in handy. To boost both quality and quantity, the account has to focus on a certain type of follower who may be interested in the company's products and services.

A targeted marketing campaign which encourages people to follow the company's twitter account will boost the follower count instantly. For example, many companies hold contests and sweepstakes. People simply have to follow the company's account to get entered into the contest.

Apart from this sort of campaign, there are certain tools that can be leveraged in an automated manner. The tools will help send messages to a targeted audience and invite them to follow the company's account. There are providers who will charge a fee to guarantee a specific increase in the number of followers.

These tools are useful not just to get twitter followers, but also to boost quality and follower retention. It's possible to track every follow and un-follow, and send automated mentions of DM's to the concerned accounts. Some tools are useful for tracking brand or company name mentions, and for tracking who is clicking on links posted in the company's tweets.




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