Everybody always seems to ask the same question when the topic of internet marketing arises. Is the email list building still as powerful a technique for promoting products online as it was a few years ago?
Well there is no doubting that email list building certainly used to be the best way of marketing many years ago. It was almost a guarantee that your traffic and sales would increase, but as we said that was quite a few years ago.
So back to the burning question, is it worth trying to build an email list to start promoting services and products online? Do people even read the emails they receive anymore, or do they stay unread or deleted?
Well in answer to the question we seem to be a little divided on that. Many online marketers still use email lists and say that they are a very important part of their marketing campaigns.
You could say that the main advantage of building email lists that you can use is that it is a great way to get to know your potential customers and get them to trust you. By being trustworthy you are more likely to convince people that the products and services that you are selling will really benefit them in some way.
For some reason today as studies have shown, many people seem to have a shorter attention span that they did many years ago. So if you are not constantly reminding people of your services then it is highly likely that they will not even know you exist. This can not be good for anybody's business.
Many people like to have as much information as they can handle when checking out potential purchases. This is why the RSS readers have become so popular. If you are able to give them all the information they need by email then you may be on to a winner and a possible sale which is good for business.
So the email list is not quite dead in the water just yet. There are still some advantages to this way of advertising on the internet.
Well there is no doubting that email list building certainly used to be the best way of marketing many years ago. It was almost a guarantee that your traffic and sales would increase, but as we said that was quite a few years ago.
So back to the burning question, is it worth trying to build an email list to start promoting services and products online? Do people even read the emails they receive anymore, or do they stay unread or deleted?
Well in answer to the question we seem to be a little divided on that. Many online marketers still use email lists and say that they are a very important part of their marketing campaigns.
You could say that the main advantage of building email lists that you can use is that it is a great way to get to know your potential customers and get them to trust you. By being trustworthy you are more likely to convince people that the products and services that you are selling will really benefit them in some way.
For some reason today as studies have shown, many people seem to have a shorter attention span that they did many years ago. So if you are not constantly reminding people of your services then it is highly likely that they will not even know you exist. This can not be good for anybody's business.
Many people like to have as much information as they can handle when checking out potential purchases. This is why the RSS readers have become so popular. If you are able to give them all the information they need by email then you may be on to a winner and a possible sale which is good for business.
So the email list is not quite dead in the water just yet. There are still some advantages to this way of advertising on the internet.
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