Thursday, July 21, 2011

Famous Graphic Designers That Paved The Way

By Byron Jonas


Famous graphic designers are there throughout history that have influenced and created what the graphic design world is today. These include typographers, publishers, printers, artisans, engravers and even product designers. Below are 9 men that have had an impact in the industry.

Giambattista Bodoni was an Italian man who was born in 1740 and died in 1813. He worked in the industry of printmaking as a publisher and printer. During the course of his work he designed and engraved typefaces, the most famous of which was named after him, typeface Bodoni. Aldus Manutius, another publisher and printer, was made famous by his creation of the italic typeface style.

Neville Brody is an English illustrative designer and typographer who is recognized for his work in The Face and Arena magazines in the 80s and 90s. Also in his portfolio of well known works are the album covers for popular artists such as Depeche Mode. He has his own studio, Research Studios, which he started with Fwa Richards in 1994.

American, David Carson, who was born 8 September 1952, is better known as the Father of Grunge. He is thought to be one of the most influential graphic designers of the 1990s with his designs featured heavily in surfing and skateboarding magazines. He developed his style by breaking the rules of graphic design and thus becoming famous for it.

Jonathan Ive, although not a graphic designer but a product designer, needs mention in the list. He is the principle designer behind the Apple Inc products such as the MacBook, iPod and iPhone. He is one of the most famous men of the our century.

Paul Rand has been described as one of the leading innovators in the line of work of graphics and advertising, primarily with a massive impact particularly in corporate identity and branding. Companies such as UPS, IBM and ABC among others, had their logos designed by this man. During his lifetime he wrote books on the art and was a lecturer at Yale University teaching Design

A man who started off as a simple engraver of gun barrels and gun locks made his mark in history by creating a typeface that was used in the United States Declaration of Independence, first edition. He was an English man by the name of William Caslon.

One of the earliest artisans to be classified as a graphic designer is William Morris. He designed stained glass windows, unique wallpapers and textiles. He eventually set up his own printing press in 1891 and went on to design 3 typefaces and producing a number of books.

Finally Wally Olins brought corporate identity in the limelight. He is the co-founder of the corporate identity and branding agency Wolff Olins and wrote the books Corporate Identity and as well as On-Brand




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