A logo may be a small thing but if you make it memorable in a customer's mind, it is you that will stick in their mind when they're looking for your product / service and not your competitors, so how do you ensure you get the right one for your company?
When choosing a logo for your business entity, many experts believe there are four questions a business owner should ask himself or herself.
Do you have a logo design that stands out from the rest of the crowd? Does it match your company's identity? Are you clearly conveying your company's vision-mission statement through your logo? Are you trying too hard with the design and coming up with something that may soon be passe?
Color is the first thing to consider after you have finalized the design for your logo. Why, pray tell? It's very simple, actually - you may have a gaudy logo that screams "look at me" to everybody, but if the logo isn't worth looking at in black and white, then it is most likely a piece of rubbish. Okay, this is the 21st century - you're probably thinking that nobody does black and white logos anymore, but what do you call your logo once it has been faxed or photocopied for mass distribution? People won't think much of your company if your logo isn't attractive in its barest essence.
Alongside it is important to think where you want this logo. Here's a quick example - it may be all fine and dandy to have a fancy-looking logo with a lot of artistic touches, like bevelled edges, shadows or other text effects if you are to have it published solely on the Internet, but if you would want to have it published elsewhere, you have to be mindful of how the logo would look like on paper.
So what are the things to consider when determining a logo's suitability for printing? The quick answer would be to get a printer who can give you a CMYK version or probably a spot/Pantone color version of your logo. CMYK printing means your design will be broken down into four standard colors (Cyan, Magenta, Yellow and Black) while Pantone or Spot format means that your design will be broken down into three or less colors. We believe Pantone is the most consistent form of printing, but your design will be suitable for printing if it looks good in CMYK format as well.
When choosing a logo for your business entity, many experts believe there are four questions a business owner should ask himself or herself.
Do you have a logo design that stands out from the rest of the crowd? Does it match your company's identity? Are you clearly conveying your company's vision-mission statement through your logo? Are you trying too hard with the design and coming up with something that may soon be passe?
Color is the first thing to consider after you have finalized the design for your logo. Why, pray tell? It's very simple, actually - you may have a gaudy logo that screams "look at me" to everybody, but if the logo isn't worth looking at in black and white, then it is most likely a piece of rubbish. Okay, this is the 21st century - you're probably thinking that nobody does black and white logos anymore, but what do you call your logo once it has been faxed or photocopied for mass distribution? People won't think much of your company if your logo isn't attractive in its barest essence.
Alongside it is important to think where you want this logo. Here's a quick example - it may be all fine and dandy to have a fancy-looking logo with a lot of artistic touches, like bevelled edges, shadows or other text effects if you are to have it published solely on the Internet, but if you would want to have it published elsewhere, you have to be mindful of how the logo would look like on paper.
So what are the things to consider when determining a logo's suitability for printing? The quick answer would be to get a printer who can give you a CMYK version or probably a spot/Pantone color version of your logo. CMYK printing means your design will be broken down into four standard colors (Cyan, Magenta, Yellow and Black) while Pantone or Spot format means that your design will be broken down into three or less colors. We believe Pantone is the most consistent form of printing, but your design will be suitable for printing if it looks good in CMYK format as well.
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