Friday, July 29, 2011

Green Energy PR - It's Time To Make Your Business Greener

By Gabe East


While businesses are booming in the hospitality industry, the entire city is polluted by the consumption of resources as well as by the massive waste generation of hotels.

Now with environmental awareness campaigns around the globe, travelers aren't just concerned about their vacation expenses but in addition with the environment when they check in hotels.

Going green campaigns, green energy PR and clean tech public relations are a must to help your business become efficient and conserve the environment. Creating a green business plan is a great way to implement green initiatives in each and every part of the company's supply chain.

Nowadays, it is of importance to change ways and turn into an eco friendly organization. There are actually very good explanations why going green needs to be put in place in most business and these reasons are global warming, pollution and also oil price hike.

Why do we have to go green? What can it promise us? How can it affect us today and in the future?

Going green can provide us with great benefits today and in the long run. And it promises increase in company sales, reduction of overhead expenses, keep customers and investors happy, maintain market share, increase company efficiency, improve public relations and conservation of environment.

You see, there are a lot of benefits that this campaign can offer. Moreover, it enables a company to find new business sources with the aid of public relations. Not to mention that business can economize on supplies and avoid the use of harmful chemicals.

So how can you make your business greener? Here are some simple steps to change ways and make business become greener.

- The primary step is to have energy audit as this can monitor the areas where you need to reduce the use of energy to save money.

- Implement going green practices in your company and monitor employees if they are implementing green business practices as this will give information plus suggestions for future actions.

- Reduce paper usage by encouraging employees to use emailing for memos and notes. It's time to go paperless to save company money and save trees. Use both sides of paper when printing and photocopying.

- Persuade employees to recycle. Recycling wastes is among the most basic step towards becoming environmentally friendly. Utilize recycled items including papers, glass and also plastics.

- Go for green buying. Let suppliers know that you are interested in buying sustainable products. Always consider environment as a buying factor and not only the price.

- Assign an executive level person to lead a going green team to head up the initiatives. Include this campaign to your business plan and mission statement.

- See to it that your employees are involved in the go green campaign.

- Implement water conservation practices and properly monitor water consumption.

- Turn to alternative energy sources such as wind power, solar energy as these can help conserve energy and save company money.

Therefore, the go green campaign entails the monitoring of every single area of the company's supply chain and determining deficiencies. The above mentioned steps are the best practices to save the environment, help your business economize, plus make your business become greener and competitive.




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