Thursday, July 21, 2011

What You Need To Know About Letterhead Design

By Gnifrus Urquart


If you are running a business you may be thinking about the printed materials you will hand out. Often, businesses need items such as letterhead, business cards and pamphlets to tell their customers what they need to know. You will want to make sure that you are getting the most out of your letterhead design. Here are a few factors that you need to consider.

Getting a logo is the first thing that you need to do. A logo is made up of an image or icon along with the name of the company that the logo belongs to. This will help your customers tell which products are yours and which are produced by your competitors.

Your stationary needs to have your logo printed on it. You want the people who are receiving correspondence to be able to tell that it is coming from you and not your competitors. This also holds true for product packaging and brochures as well.

There should be a section on your stationary that has your contact information. This should be large enough so that it can be read easily but small enough that there is plenty of room to write on. You may want to think about putting contact information along the bottom of each page or up beside the logo.

A graphic design company will often charge quite a bit to create a layout. This may seem excessive when you are just starting out but it really is not. Professional services for both your stationary and your logo can make your company look more affluent than it is and may help you attract a higher caliber of client.

The quality of the paper is something that many people do not consider. They do not realize that cheap paper can curl or yellow quite quickly. If you do not want to have to order your stationary on a regular basis, ensuring that you have good quality paper is something you need to do.

The internet is a great place to find companies that can create stationary layouts for you. It is important that you look at the samples in their portfolio as this will tell you whether or not you like their work. It is important to do this before you have paid a deposit and receive a layout that you do not like.




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