Are you your own worst marketing enemy? Something is definitely wrong, only you don't know what or why. Actually the problem is also a who in addition to the what and why, and reading below can give you some idea.
Distract Them
It happens all the time. You've been to Web pages where there were a TON of clickable links. You start clicking away, get 10 screens open, and yeah, you forget which is the original site and why the heck you were there in the first place!
This one is especially true for Internet marketers. How many clickable links are on your Web page? They are unknowingly giving their customers too many options. They are in effect offering multiple options to customers and leading them astray.
Give Them An Unpleasant Surprise
You concluded an agreement with a customer, and then casually mentioned some postscripts that give the customer a rude shock. No one even mentioned them until you were sitting there with pen in hand. Nonetheless it is the perfect product or service and the customer finds it too late to back out. Disappointed and seething, the customer went ahead vowing never to come back.
The customer will feel he is duped after being charged with expenses that are not part of the original deal. If customers will feel that they got a raw deal but felt compelled to consummate the transaction, you can bet your last buck against their coming back. Be up front! Are you planning to charge shipping? Customers have the right to know any secondary charges. That should be factored in beforehand. So long as they are informed beforehand, they will have no issue with the additional charges.
Confuse Them
To be or not to be? Have you ever been there - which item is the better buy and the right one for you? You are paralyzed with indecision, and you decided not to decide. Bottom line? In the end you do nothing.
Opportunities lost are seldom regained, and customers who left the store without buying anything can be well written off. Therefore, when the customer is on your web, give him an offer that he cannot refuse. Make it a "yes" or "no" choice and you've effectively guaranteed they walk out with the item in a bag. The completion is fierce in the market and the customer must have no second thoughts about you. You have read and been alerted of the three worst things that you can do to your business. Don't make the mistake of wiping out your own profits.
Distract Them
It happens all the time. You've been to Web pages where there were a TON of clickable links. You start clicking away, get 10 screens open, and yeah, you forget which is the original site and why the heck you were there in the first place!
This one is especially true for Internet marketers. How many clickable links are on your Web page? They are unknowingly giving their customers too many options. They are in effect offering multiple options to customers and leading them astray.
Give Them An Unpleasant Surprise
You concluded an agreement with a customer, and then casually mentioned some postscripts that give the customer a rude shock. No one even mentioned them until you were sitting there with pen in hand. Nonetheless it is the perfect product or service and the customer finds it too late to back out. Disappointed and seething, the customer went ahead vowing never to come back.
The customer will feel he is duped after being charged with expenses that are not part of the original deal. If customers will feel that they got a raw deal but felt compelled to consummate the transaction, you can bet your last buck against their coming back. Be up front! Are you planning to charge shipping? Customers have the right to know any secondary charges. That should be factored in beforehand. So long as they are informed beforehand, they will have no issue with the additional charges.
Confuse Them
To be or not to be? Have you ever been there - which item is the better buy and the right one for you? You are paralyzed with indecision, and you decided not to decide. Bottom line? In the end you do nothing.
Opportunities lost are seldom regained, and customers who left the store without buying anything can be well written off. Therefore, when the customer is on your web, give him an offer that he cannot refuse. Make it a "yes" or "no" choice and you've effectively guaranteed they walk out with the item in a bag. The completion is fierce in the market and the customer must have no second thoughts about you. You have read and been alerted of the three worst things that you can do to your business. Don't make the mistake of wiping out your own profits.
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