Wednesday, February 2, 2011

Some Experiential Marketing Ideas To Consider And Adapt

By Oliver Jones


Anyone looking to expand their company and improve their marketing methods might want to consider experiential marketing in order to create a more memorable and positive experience for a potential customer base. There are lots of different methods that you you can employ, so you may want to consider some of these options for your business.

Route tools would be one option that many companies are looking into. With rotor tours you simply take your company name, brand, and products on the road and engage directly with customers. You can provide them with a great understanding of the services and products you are offering, and can get some feedback from what they might want from you.

Home parties are a more intimate way of marketing your services and products. Try to keep the guest list low and invite less than 20 prospective buyers to your home in order to advertise your company. Presented to them, let them sample products, and answer any questions that they might have.

Sampling in itself is a very simple and yet very effective marketing tool as well. You can simply send sample products to targeted potential buyers to see if they will like what you are offering. Make sure that anyone you do send your samples to are targeted specifically so that you do not waste money on time.

Or perhaps you could conduct a direct mail marketing campaign. Make sure that you conduct a great deal of market research so that you only target specific individuals and businesses. Find out exactly what they want, and then send them personalised letters about your business and about your products.

Certainly, anyone looking to expand their business and engage with the customer more fully should consider these different experiential marketing leeds methods.




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