Wednesday, February 2, 2011

Using Promotional Products To Advertise Your Company

By Mark Walters


The downturn in the economy has affected many businesses in recent times and it can sometimes feel that the situation is tougher than ever. Business owners are looking for ways to generate fresh interest all the time and keep up with their competitors just to stay in the game. Keeping customers happy and gaining new customers has never been more important, so how can businesses create new interest in their products or services whilst also pleasing those all-important clients and customers?

Promotional products are a great way to please your customers and generate interest in your business. However it is important to choose promotional products wisely because most customers these days are not taken in by gimmicks, but then again most of us love a freebie! Promotional products should be fun and useful and to market your business it's an idea to have your company name and logo printed on them. Promotional items can be given away to thank good and returning customers, as a welcoming gift or to celebrate a company milestone or anniversary.

Some simple ideas for promotional items to giveaway include those that fall into the useful category. We all always need pens to write with, mugs to drink from and umbrellas to shelter from the rain and it's always a good thing to have a spare one of these items to hand. Make sure your business stays in people's minds by having your company's name and logo printed on the items and they will act as a regular reminder of your services.

Apparel items are also another popular choice for promo items and these can be printed up quite cheaply with the name and logo of your business. You could choose from sunglasses, baseball caps and t-shirts and put a smile on the face of your customer with a freebie. Extra items of clothing are always useful and it's always good to have a spare to hand if you are caught out by the weather conditions or if you need to make a quick change after getting wet or spilling something on yourself when out and about.

For those who are in a business that attracts families with children to the premises then promotional products that are specifically aimed at kids make a good choice of giveaway. All you need to do is have items such as erasers, balloons, glo sticks, soft toys or puzzles printed with your logo. Children perhaps more than adults love to receive free gifts and if the children are happy the parents will also be happy.




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