Sunday, May 29, 2011

4 Must-Know Sales Tips To Make Customers Buy From You

By Arthur Goldberry


What is it that gives business life and vitality? Yes, sales. Without sales, our businesses will dry up and die. If there is an increase in profits, then it could mean a healthy growth in sales. Watching for the signs of growth and plotting to make it happen is what business owners spend their time doing. Here are 5 sure-fire ways to get customers to shell out the bucks before they leave your place of business.

Why You should Tantalize their Emotions

When consumers buy something, they have only one purpose: satisfying an emotional feeling that they're searching for. Do you doubts about this? Why do you think we buy cars? We may want to show off or it's for security or personal satisfaction. Besides looking good, which is what we all want, we also like to be able to get where we're going safely.

Dramatize while you are taking advantage of the emotional pull that purchases have on your customers. There are pleasant feeling that come with the purchases you are trying to get them to make so try painting word pictures that will enhance such feelings.

Scare The Heck Out of Them

What would happen if they don't buy your product, what will they lose? The pretty pictures that give us warm and fuzzy feelings are the only things we need to stick to. Fear, like pleasure, is effective when it comes to motivation, sometimes even better.

Have you already installed fire alarms in your house? A dramatic mental picture of waking up in the night and not being able to rescue you child isn't at all pretty, but will be much more likely to motivate you to invest in a fire alarm system than any pretty picture ever would.

Keep Buying A Simple "Yes" or "No" Choice

Perhaps you are planning a special sale. Only one of each type of product at a time is what you need to promote. Decisions can make the buying process more complicated and cost you sales. Yeah, the buyer who can't make up his mind often leaves without taking anything with him and that's money out of your pocket!

Do you have several related items you want to offer? By combining them into one package, it's likely your profits will increase.

The Importance of Easy Buying

Your customers want to be able to pay in whatever way they choose when they walk to the cash register. Be sure your customers can pay using their favorite method if you want to attract more customers.




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