Thursday, May 26, 2011

Phone Answering Service - An Effective Technique In Marketing Your Product

By Sandra R. Benson


Not many people associate free phone answering service with the fact that the firm deals with sending of marketing messages as well as receiving the responses to such messages.

When they send marketing information the firm will try to transmit to the customers the market promotional material that will not only stimulate but also inform the buyers of the product, the price, location and an appeal to buy. The firm will therefore act as the receiver of the responses from customers by collecting the required information with the free phone answering service.

You could say the product carries particular messages which are referred to as "product messages" which usually carry certain indicators through the following: their shape, color, size, materials, packaging and brand name. It will be the duty of the free phone answering service to pass all this information to the consumer in the best way possible.

The product therefore starts to build an image in the mind of the consumer using the information given which will enable the buyer to relate to the product according to the detailed description given. Suddenly you will find that such a product takes a life of its own which is able to make the buyer make a decision to make a purchase.

This quality that involves image and absolute personality of the product is what enables the consumer to relate with the product. The duty of the person handling the phone answering service is to dwell on these areas to make the customer decide to buy the company's product.

In fact all these are what are normally referred to as product cues or product messages to the buyer. Therefore the operators at free phone answering services are meant to pass to the public something to do with the product and portray given impressions.

In all this it is to make the product communicate to the public using the features it has like; material, color, design and shape, special finish and odor that will appeal to the customer. Certain products will communicate to the mind and taste in order to lead them to make a certain desired choice.

Colors are able to appeal strongly to the customers because some are exciting, dull, or inviting and will lead them to make certain choices.




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