Monday, May 23, 2011

Things To Consider When Designing A Company Letterhead

By Gnifrus Urquart


What there is to know about creating a company letterhead will better help a business tell who they are, with very little information. First impressions are everything, but by leaving a less than memorable impact, a business could very well lose a valuable customer or client. Every great company deserves a distinct way and place to showcase themselves, such as atop the page of letters and other exchanges of mail.

A letterhead will often include information such as a name, address, city, state, zip code, contact numbers and an email address. Sometimes, a phrase or slogan will be also be added to inform readers of the services that are offered. All of this is generally printed at the top of letters or other mail sent out by a business.

When a logo is printed on correspondence or business cards, one can better identify or recognize the company and immediately associate it with who they are and what they do. Because of this, some prefer adding this to their letterhead or at least near it at the top.

The main purpose of using this, is to deliver a message or other important information to the right parties while advertising the business as well as their image. Since an image is an important aspect, people need to feel positive about associating themselves with such a company. A well designed, professional letterhead is a great way to send the right message.

If paper and logos of low quality are sent out, this may be the same impression that others will have of the business as well. They may feel that it is not trustworthy or secure enough to use because the image of the organization has been compromised. Since this is important to uphold, it is important to print a well planned letterhead on high quality paper to indicate security and professionalism.

An organization hat is truly interested in its growing and survival, gaining and keeping good relations with the customer is key. High quality letterheads are just one of the many ways that a business can be presented. If a bad first impression is given, there may not be another opportunity to change it.

These days, businesses are very careful to spend their money wisely. The idea of having a company letterhead created and printed may seem less expensive by keeping it an inside job. Money can be saved initially, but it could also be a big mistake. Reputable printing companies will work hard to earn your business and may offer a money back guarantee. Either locally or online, professional printing companies can be found, with some who give discounts for first time customers.




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