Tuesday, May 10, 2011

Non Profit Graphic Design As An Alternative

By Samantha Salvatore


Non profit graphic design allows for freedom of expression and it brings great results to the company requesting the artwork. It is an industry with high standards even though they donate their time as well as sometimes asking a lower rate. The lower rate is often simply for organizations who do not quite qualify as non profit.

This and any donations for work done, is ploughed back into your company and continues to service other organizations. This might also include the training of more designers.

The better design brief the client offers up the greater a variety the designers can come up with. It will also assist in making the task easier as it will give a clear outline which would increase the completion time. The brief should be as clear and to the point as possible so that there are as little as zero comebacks.

The designer must also make sure that he or she understands the brief clearly before starting to work on it so that no time is wasted. The time for reviews should be limited so that there is enough room to make small changes and not to be too far off the mark (or not at all). The brief has to be as clear as well so that there is no room for any error.

It is the client's responsibility to provide a comprehensive brief for the artist to eventually follow to create relevant, strong branding and attractive and visually appealing material for their organization.

Many organizations in this field do not only focus on the materials they produce for companies, but they either provide for ongoing training for their own staff or they invest some of the money back into training of young and upcoming designers.




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