Thursday, May 26, 2011

How To Design An Effective Business Card

By Bill Heath


In the business world today, the use of business cards is far beyond just informing people who you are, it serves as one of the most cost-effective marketing and advertising tool for promoting your business. You want to leave a lasting impression and be remembered by your business contact when you distribute business cards.

By having a good business card design, it definitely helps distinguish your level of professionalism from the rest of the competitors. Instant success isn't what a fantastic business card will promise you but it will help in speeding up the process. It's important to choose the right business card design and it also requires careful considerations to avoid it looking cheap and tarnish your reputation in this competitive business environment.

Below are some helpful pointers in creating an effective business card design:

More on the Nature of Your Business Choosing a theme that will best suit your business, its individual style, and industry is a good idea. Being in the childcare industry would mean that a black and white formal card is not effective in making a good impression among your clients.

The Importance of Color and Images When it came to the colors of your business card, you need to pay special attention. The colors you choose should match the industry of your business and style. If you're in the funeral industry, bright colors are not appropriate. Considering the limited space of a business card, do keep the number of images to a minimum for easier referencing.

Making Sure that Business Details are Correct Is the placement of your personal and business correct? Email address, name, phone numbers and other important details should be clearly printed. As much as possible, you need to avoid unnecessary information.

Are Your Business Details Up-to-date? It's important for the details in your business card to be updated. Change business cards with outdated contact numbers and addresses before you distribute it to your clients. If a lot of your cards are incorrect, then add a sticker with your updated information.




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