Thursday, May 5, 2011

How Translation And Localization Companies Work

By Tamika Armstrong


Localization companies are businesses you can work with to make your transition into an international market as smooth as possible. Getting translations done is a time-consuming task, but that task can be undermined by poorly localized content. Writing down a strict translation often doesn't fly with locals, and those locals are the people who work for your company or buy your products.

Putting words to paper in a new language is easy enough for a native-speaking translator. However, that person needs to be immersed in the culture they're translating for. A firm that provides localized writing offers you writers who live where they're writing. You won't get hastily typed scripts, but you will get well thought out transpositions of your work.

Choosing a translator has a couple levels. First, you want to know that they have people 'on the ground' where you want the writing done. If you need your annual report translated to Mandarin Chinese you need a person who lives with Mandarins to translate it. The same goes for English. Translating from Spanish to English is easy. Incorporating the jargon used within the deep south is quite another.

Translations in person also need to have a 'local flair'. You would be quite embarrassed when using improper language in front of a client. A specialist, translating for you, can make you sound like you know the area like the back of your hand. There's no better way to present yourself to new business associates.

Products that are being shipped for sale in a new country must also be localized. If the computer programs people use are not clear in their instructions it will cause a problem. Computer programs that are not user-friendly are not worth having in today's economy. Millions of dollars could be wasted when a slip-up in language makes the product less than useful.

It also rings true for products you buy off the shelf. Without a localized slogan or title no one will know what they're buying. Through the process, you'll lose money because your product is off-putting. This could lead to massive recalls of products, lost research and development time, and money down the drain.

Making sure that the localization services you use are up to snuff will save you money and increase sales. Breaking down the walls that language puts up is very important when you are expanding your business. When you can get the best company to localize your content and products you will reap great rewards, and you will save yourself tons of time.

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