Public relation is a discipline that concerns itself with maintaining a public representation for corporate organizations, non profit organizations, top political office holders as well as celebrities. It is a field concerned with managing contact on behalf of organizations and people of top social status with the media and public at large.
Another way to see it is as a field in the social sciences that majors in such activities as predicting and analyzing social trends and advising organizations and individuals on best actions which should serve the overall interest of the public image of the organization as well as public opinion.
A person who practices this discipline is required to possess some certain skills. This is because such a one is expected to maintain communication link with the media through which the communitycan be reached. The effective relations officer is thus expected to possess strong communication skills, should be capable of working under pressure and must be able to effectively manage limited time resources.
This field is a discipline that carries out two basic functions. These are, interacting on behalf of the organization with the community at large as well as interacting with customers and clients of such organization. Responding to complaints, suggestions and any such issues that might be raised by customers in respect to the services provide by such an organization of individual.
The primary means by which this field carries out it functions is by communicating with the community with the use of mass media tools. However, in recent times, the increased status of the social networking sites and other internet tools has seemingly attracted this discipline to the use of the internet for information dissemination.
Besides the use of social networking sites, professionals in this field still make use of established information disseminating tools such as bulletins, press releases, circulars, and other forms of information sheets. Besides this, professionals also conduct research on public opinions and perceptions, it is the result obtained from such study that is used to make statistical analysis from which the organizations come to valid conclusions and make informed decisions that can be used predicting and deciding future actions.
The presence of stiff competition in the present day business world has made the task of public relations seem daunting to professional who are now beginning to see traditional information dissemination methods as grossly inadequate.
In line with the highly competitive nature of present day business environment, the professional in this field is faced with the daunting task of best representing his organization in the best light. And this can only be achieved by collaborating with the media, since it is through the media that information is spread. The use of the media as a traditional approach to information dissemination may decline as internet popularity increases. Indications show that social networking, blogging, and websites attract millions of internet users, public relation personnel are thus also beginning to attract target audience via this means.
Another way to see it is as a field in the social sciences that majors in such activities as predicting and analyzing social trends and advising organizations and individuals on best actions which should serve the overall interest of the public image of the organization as well as public opinion.
A person who practices this discipline is required to possess some certain skills. This is because such a one is expected to maintain communication link with the media through which the communitycan be reached. The effective relations officer is thus expected to possess strong communication skills, should be capable of working under pressure and must be able to effectively manage limited time resources.
This field is a discipline that carries out two basic functions. These are, interacting on behalf of the organization with the community at large as well as interacting with customers and clients of such organization. Responding to complaints, suggestions and any such issues that might be raised by customers in respect to the services provide by such an organization of individual.
The primary means by which this field carries out it functions is by communicating with the community with the use of mass media tools. However, in recent times, the increased status of the social networking sites and other internet tools has seemingly attracted this discipline to the use of the internet for information dissemination.
Besides the use of social networking sites, professionals in this field still make use of established information disseminating tools such as bulletins, press releases, circulars, and other forms of information sheets. Besides this, professionals also conduct research on public opinions and perceptions, it is the result obtained from such study that is used to make statistical analysis from which the organizations come to valid conclusions and make informed decisions that can be used predicting and deciding future actions.
The presence of stiff competition in the present day business world has made the task of public relations seem daunting to professional who are now beginning to see traditional information dissemination methods as grossly inadequate.
In line with the highly competitive nature of present day business environment, the professional in this field is faced with the daunting task of best representing his organization in the best light. And this can only be achieved by collaborating with the media, since it is through the media that information is spread. The use of the media as a traditional approach to information dissemination may decline as internet popularity increases. Indications show that social networking, blogging, and websites attract millions of internet users, public relation personnel are thus also beginning to attract target audience via this means.
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