Saturday, May 21, 2011

You Definitely Need Link Building Software

By Seth Helgeson


You may have heard a lot of chatter about the importance of building links, but since you are still new to making money online, or promoting your offline business on the web, you really aren't sure what that really is about This article will help you understand it. Or, perhaps you have been working at building links manually & you are getting frustrated by the difficultly establishing momentum, and you would love link building software to hasten your success.

Do you have web properties? That could include those you control, like your own websites and blogs, or those you don't control, like other websites that allow you to create pages that they host for you. How do you get traffic to them? The best way is by optimizing them for the search engines, and then you will get organic(free) traffic, for years to come.

SEO (search engine optimization) professionals would have you think that it is too complicated to do it correctly, yourself. The reality is, they just want you to believe that, so you will pay them big bucks to do it for you.

The number one SEO technique has two halves to it. The first half is to build your site, blog, article, etc., around the best search term(s). You will discover those in your keyword research. The second half is to use those keywords to create "anchor text" link, from other places on the web, that point to those sites you want the traffic to come to. Websites that have a lot of outside links are given favorable treatment in the search engine results pages (SERPS).

Newbies often think that building links is not something they should focus on yet, but they are wrong. You may not even have a website, but you should be doing this. Let's say you are working in affiliate marketing. You can write articles and submit them to websites known as article directories. The links you will include in the articles will be to your affiliate page.

Some directories have a rule barring direct linking to affiliate sites, but they let you get around it by getting a domain and redirecting it to your affiliate site. It is very simple to do & might only cost $2 for the first year. In this case, you would want to build links to your article, in order to get your article in the first SERP for the keyword you built the article around.

If you have your own website, your focus will be building links to your website, so that your website gets on the first page of search results, preferably for more than one keyword. You do need good content, but a page with less than good content but a lot of outside links pointing to it, will almost always outperform a page with great content and no links coming in.

There is no question regarding if this process works. There is a question regarding how long it will take for you to manually build the sheer number of links that is often required. It can be hundreds, or even thousands of links. People who are serious about their business understand the need for link building software to automate their efforts. It is like the difference between walking and driving. What you can do in a day with a high quality software product might take you months to do manually. You will put yourself at a tremendous advantage or disadvantage, based on your decision to get or go without this kind of help.




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