Friday, August 26, 2011

Creating A Walking Advertisement Campaign For Your Business And Spread The Word

By Ann Christopher


Did you know that there is a relatively low cost way to turn yourself, the employees, and even your clients into walking talking billboards for your brand? Advertising clothing! We are talking about t shirts, caps, polo's, sweatshirts, jackets, and anything else you can place your logo on. Take a look around at all the biggest and best companies in the world and you are going to see that almost all of them use printed clothing at some level.

The most common way to roll out a promotional apparel campaign is to hand it out to each and every employee. If you manage a retail shop, a restaurant, or an automotive service center, for example, chances are you're already doing this. T-shirts, polo's, and hats with company logos have become typical at all of the large chains in these industries and small organization owners are beginning to make the most this opportunity to promote their brand too. Even if you do not have a retail type location, your staff can still wear business clothing at trade shows, out on sales calls, or even just around the workplace.

Another excellent opportunity to launch into a advertising clothing campaign is with customers. Quite a few retail establishments and restaurants sell clothing with their logo on it to patrons and others give them away during promotions. No matter how you get your gear into their hands, when they put on your clothing it is an instant marketing opportunity for your organization. How many times have you seen a friend wearing a t-shirt from a local bar or restaurant? How many people have you seen in the community wearing clothing from their children's schools? Have a look at Coca-Cola, they sell t shirts at Target and Wal-Mart with their logo and individuals buy it up like crazy.

Of course, the size of your operation will dictate the scope of your advertising clothing campaign but even if you run a one person operation, you can be your own billboard! There are many national organizations that sell large volumes of screen printed and embroidered apparel at prices that start at just a couple of dollars per item. Watch minimum quantity restrictions and also check local options.

The shops right in your home town will likely offer a competitive price with quality customer service and potentially lower minimum order requirements. Take that first step and maximize your exposure. Turn yourself, your employees, and even your customers into a great marketing campaign for your company!




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