Public relation is one of the best strategic tools in promoting product and services of any business type. But, many of us use public relations improperly leading to fruitless results. In fact, some people have preconceived notions on hiring a public relations NYC. This thought can often results to PR being viewed by businesses owners as something they must do despite the fact that they don't know what they're going to get.
PR firm NYC offers some tips on things you should NEVER do with PR. It is important that one is well versed on how go about proper PR. Without further ado, here are the said tips:
* Never use PR for advertising and marketing. This is the most misunderstood notion about PR. If you use PR to advertise your product or services, the possibility of not getting the results you hoped for is big. Worse, it will alienate your target market. It is because the general public is keener than ever. They would easily know who you are and what you are up to. They would easily figure if you are using PR just to advertise your product.
* Don't use PR without a definite reason. If you don't understand how to establish a good will for the purpose of generating more business, you will surely end up with no results. Sponsoring events related to something different will become a factors causing company decline as there was no vision of the end result.
* Never use PR with a carefree attitude. You must ensure your PR scheme produces results. Never use PR and simply dive in blindfolded only to find that the water is shallow and you hit rock bottom. Do not forget that in PR, preparation is the key. Ninety-nine percent of the efforts take place behind the stage and only one percent is the glamorous "15-minutes-of-fame". There are a lot of things that could go wrong and you cannot just ignore the consequences. When you want to use PR, take all the blinders off and look at every situation from every angle.
* Don't trust a journalist to do the job for you. Media relation is actually part of public relations; however, you should never leave everything to them - simply because it is not their job. They are only needed to communicate the truth to their audience and their role is to publicize news that is valuable to their advertising public. It can be dangerous for your company, if you leave everything to them.
* Don't lie in PR particularly if you have plans to inflate the truth because its only way is to come back to you or backfire at you. If you lie in PR, sooner or later, it will be discovered and you'll have more work in damage control picking up the pieces.
It will be a good idea to consult an experienced PR professional who will guide you in the process of public relations. They know the industry and they know the ways you should use and not use PR.
PR firm NYC offers some tips on things you should NEVER do with PR. It is important that one is well versed on how go about proper PR. Without further ado, here are the said tips:
* Never use PR for advertising and marketing. This is the most misunderstood notion about PR. If you use PR to advertise your product or services, the possibility of not getting the results you hoped for is big. Worse, it will alienate your target market. It is because the general public is keener than ever. They would easily know who you are and what you are up to. They would easily figure if you are using PR just to advertise your product.
* Don't use PR without a definite reason. If you don't understand how to establish a good will for the purpose of generating more business, you will surely end up with no results. Sponsoring events related to something different will become a factors causing company decline as there was no vision of the end result.
* Never use PR with a carefree attitude. You must ensure your PR scheme produces results. Never use PR and simply dive in blindfolded only to find that the water is shallow and you hit rock bottom. Do not forget that in PR, preparation is the key. Ninety-nine percent of the efforts take place behind the stage and only one percent is the glamorous "15-minutes-of-fame". There are a lot of things that could go wrong and you cannot just ignore the consequences. When you want to use PR, take all the blinders off and look at every situation from every angle.
* Don't trust a journalist to do the job for you. Media relation is actually part of public relations; however, you should never leave everything to them - simply because it is not their job. They are only needed to communicate the truth to their audience and their role is to publicize news that is valuable to their advertising public. It can be dangerous for your company, if you leave everything to them.
* Don't lie in PR particularly if you have plans to inflate the truth because its only way is to come back to you or backfire at you. If you lie in PR, sooner or later, it will be discovered and you'll have more work in damage control picking up the pieces.
It will be a good idea to consult an experienced PR professional who will guide you in the process of public relations. They know the industry and they know the ways you should use and not use PR.
About the Author:
Want to learn more about public relations? Stop by Matt Thompson's site. He can help you find the best public relations NYC online. For more info, visit site at http://www.makovsky.com/
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