Casual users of social media have been aware of its use for reputation creation and management for years. In many cases interactions occur between certain people on social media far more often than they do in real life. Those in the political and comedic arenas are beginning to find this out.
Barack Obama recently made headlines for his decision to begin using foursquare. Just a few weeks ago, he was making headlines for using twitter to pressure republican members of congress to make a deal in the debt debates. While the Obama camp is often perceived to be ahead of the curve in the political use of social media he is by no means the only politician to grasp the importance of the Internet. In fact, the entire range of GOP contenders have managed to create a sophisticated social media presence. No doubt they realize that twitter and Facebook are new avenues for them to connect with potential voters and control their own stories. Indeed, social media is the newest and possibly most essential form of reputation management.
One of the republican presidential contenders, Next Gingrich, may actually have been too successful in creating a social media presence. He was on twitter long before most of the other candidates, but has come under scrutiny because his 1.3 million followers massively outnumber the next candidates. There was some speculation a few weeks ago that he had hired a company to get him that many followers and that many of them weren't real.
This scrutiny lends further credence to the thoughts that social media could be essential for maintaining a politicians reputation.
Stephen Colbert has been using twitter to increase his reach for a while now. His @stephenathome account has over 2.5 million followers and he regularly uses it to increase his influence or to lampoon other people. For Colbert social media has become essential in maintaining his cult of personality. As an interesting example, Colbert recently created a Super Pac and has been using his show and the Internet to draw attention to it. With the proceeds Colbert funded a television and internet campaign to convince Iowa republicans to write in for Rick Parry, an intentionally misspelled name (the ads say the A is for America) of a candidate who wasn't officially running at the time of the poll.
Barack Obama recently made headlines for his decision to begin using foursquare. Just a few weeks ago, he was making headlines for using twitter to pressure republican members of congress to make a deal in the debt debates. While the Obama camp is often perceived to be ahead of the curve in the political use of social media he is by no means the only politician to grasp the importance of the Internet. In fact, the entire range of GOP contenders have managed to create a sophisticated social media presence. No doubt they realize that twitter and Facebook are new avenues for them to connect with potential voters and control their own stories. Indeed, social media is the newest and possibly most essential form of reputation management.
One of the republican presidential contenders, Next Gingrich, may actually have been too successful in creating a social media presence. He was on twitter long before most of the other candidates, but has come under scrutiny because his 1.3 million followers massively outnumber the next candidates. There was some speculation a few weeks ago that he had hired a company to get him that many followers and that many of them weren't real.
This scrutiny lends further credence to the thoughts that social media could be essential for maintaining a politicians reputation.
Stephen Colbert has been using twitter to increase his reach for a while now. His @stephenathome account has over 2.5 million followers and he regularly uses it to increase his influence or to lampoon other people. For Colbert social media has become essential in maintaining his cult of personality. As an interesting example, Colbert recently created a Super Pac and has been using his show and the Internet to draw attention to it. With the proceeds Colbert funded a television and internet campaign to convince Iowa republicans to write in for Rick Parry, an intentionally misspelled name (the ads say the A is for America) of a candidate who wasn't officially running at the time of the poll.
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