Friday, August 19, 2011

Three Simple But Effective Business Strategies

By Richard Horowitz


Explore New Advertising Methods

You will know that your advertising strategy is in trouble when there is no appreciable result in your current marketing campaign. Yeah, you shell out a lot of hard earned cash to advertise, and the public turns its nose up! Don't wait until your profits are plunging to start hunting for new marketing strategies.

There is always a way of getting the jackpot combination. The whirlwind of change that continuously sweeps through the marketplace offers great opportunity for discovering new advertising mediums. Inevitably, a shift in the market direction will provide for an opening that can be the key to your success.

Advertising is an indispensable marketing tool and can spell the difference between good and bad market performance, and prudence demands that 80% is budgeted for the conventional promotional campaigns and 20% on promising but untested or unorthodox approaches.

Be On The Lookout For New Markets

Be on your toes. Diversification is the key to staying on the cutting edge of an ever-changing marketplace. You must have the ability to adjust to the changing times and bend with, instead of resisting, the winds of change. And hey, you never know when a brand new market will translate into millions of dollars in sales!

You don't have to overstretch your resources in an effort to penetrate a new market. It will be safer to stay within the limits of your market sphere. Think of it like this...your market can be subdivided into several narrowly defined markets. A Multi Level Marketing company may notice that many of its prospects are stay-at-home moms and retirees. If these home based people can be subjected to sustained online marketing advertisements with products that will meet their specific needs, they can boost sales by as much as 20%.

Offer Something New to Your Customers

Your market have reached the saturation point and your sales have leveled off and there is no other way but down. That would not hurt too much if you have a broad product base. You should especially be on the lookout for products or services that will go together with your traditional product.

If you are in the catering business, you can include renting our party needs to your business. The event host will be more than willing to let you provide the food, as well as the chairs and table, balloons, etc. A specific example would be a store that specializes in bridal wear, then carried tuxedos in its line, and found its customer base expand. The potential is expansive.

Success is measured not only in terms of technological advances or analytical expertise, but business sense and simple strategy that will keep you in step. You can make your move now and give your business a much needed push with these three strategies.




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