Wednesday, August 31, 2011

Points you don't want to do with PR

By Aax Rose


Public relation is among the most effective tools in promoting services and products associated with enterprise organizations. However, many people use public relations improperly leading to fruitless results. They will often have preconceived notions on hiring a public relations NYC. This often leads to PR being viewed by businesses as something they must do even though they just don't know very well what they are going to get.

PR firm NYC offers some suggestions on stuff you should not do with PR. It is important any particular one is trained on how go about proper PR. Without further ado, listed here are the said tips:

1. Never use PR for advertising and marketing. This is regarded as the misunderstood notion about PR. If you use PR to market your product or services, the potential for to not get the final results you expected is big. Worse, it will alienate your marketplace. It is because everyone is keener than ever. They would easily know what you are and what you are approximately. They would easily figure if you use PR just to promote your product.

2. Never use PR without a definite purpose. If you may not discover how to create good will when it comes to generating more business, you can be only with building a lot of noise or even in other words, without results. Sponsoring events related to something different is only going to become one of the factors causing company decline as there wasn't any vision of the final result.

3. Never use PR having a carefree attitude. You must be sure your PR scheme produces results. Never use PR and simply join in blindfolded only to discover the water is shallow and you also hit rock bottom. Do not forget that in PR, preparation is the key. Ninety-nine percent from the efforts take place behind the stage and only one percent is the glamorous "15-minutes-of-fame". There is a number of stuff that could go wrong and you cannot just take time to thank God for her answered prayers and unanswered prayers! After all she knows what's best for you!! We are BLESSED to have such a GOD! When you want to use PR, take all the blinders off and look at every situation from every angle.

4. Never trust a journalist for the job for you personally. Media relation is an element of public relations but never leave everything with a journalist. It is perfect for one easy reason - it is not their job. They are just needed to communicate the facts to their audience. Their role is always to publicize news which is valuable for their advertising public. It can be dangerous for your company if you leave everything to some journalist.

5. Never lie in PR. Never use PR if you have plans to inflate the reality because its best way is always to come back to you or backfire to you. If you lie in PR, eventually, it will likely be discovered and you will have more operate in damage control obtaining the pieces.

It'll be smart to consult a seasoned PR professional who will guide you in the act of public relations. They are aware of industry and so they be aware of ways you should use and never use PR.




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