Wednesday, August 17, 2011

Do You Have A PR Budget

By Ruby Victor


PR Leeds covers a wide range of services. PR stands for public relations and on the basic level of every service it is about how you communicate a message to the public and making sure it is as clear and positive as possible. In the case of negative news, they often employ what is known as damage limitation, ensuring that any impact on the image of a person or product is minimal.

There are different types of PR Leeds depending on the sector you are in. Financial PR is mainly about providing information to business reporters, while consumer or lifestyle PR is about spreading the word about a particular product or service.

You can either meet up at a neutral location locally or send it via email. Face to face communication is ideal as you can then get an idea of how they work. Do they seem confident? Do you like how they approach you? First impressions count and you should remember that this is a situation where you are in control.

When they look at the brochure, ask them what they think and what they would change. Do they look at the implication of words? Do they look at the size of the pictures or the quality? Do they ask about where you ordered the brochure? The more thorough they are the better. Ask around two or three companies to see what they would do and note their reactions.

Some also have copywriting departments who can write professional news stories, brochures, business to business magazines and so forth. They will usually have examples of work they have done for other clients and it is worth having a look to see if they are a fit for you.

If they have had any experience in your industry, then they are more likely to know how to work the system and get the best results. With the right preparation you will have someone on your side that can get your message across.




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