Thursday, August 25, 2011

Search Engine Dominance

By Takara Alexis


The truth is that if you're submitting to hundreds of search engines, you are just wasting your time, because only a small percentage of them will send you any decent monthly traffic. They may claim to be visited lots of times but that's mostly only by other webmasters submitting their URL and not actually using the search engine to search for websites of interest to them.

In fact there are currently hundreds of search engines out there. Yet, there's the only way I would submit to these and that's with good automated submittable software. Just to clarify that a bit more, I would use automated software for the less important sites, but I would always submit manually to the top 15 or so engines.

Watch out for ads that suggest they 'submit to the top 100 search engines for only $99'. Only the top 10 will drive traffic to your site and it doesn't take much time to manually submit to these top engines. Your $99 could better be spent on Overture.com, Google Adwords, buying ads in ezines or on any of the other marketing methods.

At the moment the top ten search sites - meaning both directories and search engines account for just over 93% of all search engine referred traffic going to websites. The other 6.something% is made up of hundreds of sites who claim they are search engines. Even at that the 11th - 15th biggest search engines make up most of that figure. So, a common question would be: what are the search sites you need to concentrate on as an SEO looking to drive proper traffic to your site? I say stick with the giants: Google, Yahoo, and Bing.

Google is the most popular search engine by far; a good ranking for two or three of your keywords here could result in a lot more traffic for your site. Good ranking can be achieved by distributing your keywords frequently throughout the important places of your pages and by having lots of incoming links. Yahoo although losing ground to Google is still a very popular place for surfers to search on. Its search results are provided by Google so in all but a few cases good rankings in Google means good rankings in Yahoo. The Yahoo directory is still very popular with surfers so check out Yahoo submitting tips for the lowdown on getting into their index.




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