Tuesday, August 16, 2011

Pr as well as Online marketing

By Donna W. Thompson


These days, every company who wish to make it big uses all available platforms to give themselves a boost in reputation. This includes TV, radio stations, newspapers, magazines and other written publications, billboards and now, the Internet. Internet marketing isn't necessarily bad that in fact, the Internet is now receiving a bigger audience than TV shows. That's because the Internet, as described, contains everything you get on TV plus more: it's a portal of entertainment, information technology and even shopping.

Because the Web continues to be getting a large amount of interest, harmful users seem from time to time to consider benefit of other people through robbing their own details or even destroying their own computer systems. Therefore, can make individuals much more not wanting to go to the Web because they consider this hazardous making all of them offer company traditional. This provides a problem with Web marketers because they shed company and could have to get back their own ad techniques one step back to the standard systems.

This is where Internet security comes in: this often comes in a form of a software that protects any user from malicious attacks, giving them the confidence to exchange sensitive information online again. Unfortunately, not everyone is aware of these software being marketed and often continue getting attacked by these malicious users and this is where public relations can be implemented.

IT security public relations in the form of seminars which can in turn be broadcasted to the Internet and TV can educate a lot of people about the risks involved in Internet transactions and what they can do to prevent attacks starting from web common sense up to installing IT security software which can protect Internet users and give them the confidence of transacting online. This is something that must be given high consideration as there are still a huge percentage of people doing online transactions with little knowledge about protecting themselves and their identity from attackers since credit card numbers and companies have been hacked repeatedly for the past several years.

Identity is a big issue when it comes to the Internet as a single information leaked from a company will break the people's trust and will likely cause losses. Once implemented, public relations should guarantee a high number of users being aware of how information they send online is at risk of being stolen and should resolve to eventually rely on security software to protect themselves. This is just an example of implementing high tech PR to inform people and there are several more ways to do this such as social media.




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