Promoting your business isn't easy! You get all sorts of aches and pains from it. Many business owners get tired of buying promotional products that don't get many results.
That's because you didn't plan ahead. There's more to buying promotional products than just browsing through a catalogue and ordering the items. You have to think over what and how you will use the promotional product.
You need to ask questions like what's the basic idea of this promotion. What results do I want to get? What exactly is the promotion? Who is the promotion for? Where do they live now? If I received this promotional product, would I use it or toss it?
This is one thing that many marketers don't consider. If they wouldn't use that cheap pen or soda can themselves, why would they think their customers would use them?
Keep in mind that you should never underestimate your customer, even if he is a child or teenager. Remember, if you don't think about or plan your promotional product, it wouldn't be effective.
That's why it's essential to plan your promotional product purchases around a central idea, much like you would for an advertising campaign. And that means knowing if there's a need for your promotional product. People aren't likely to chase you for a refrigerator magnet or a notepad.
If people find that a promotional product is something that they don't want or can't use, then they would not make give it any importance. And if they can use the product, then they will give it importance. For a promotional product to be effective, it has to be directly related to your business and give people a reason to buy from you. Worse, the money you spend on it is pretty much wasted.
So pull together your top people and have a brainstorming session for good promotional product ideas. Find out what your customers really want-and more importantly, what you mean to accomplish with your promotional product. This would lead to promotional products that are effective for you and your customers.
That's because you didn't plan ahead. There's more to buying promotional products than just browsing through a catalogue and ordering the items. You have to think over what and how you will use the promotional product.
You need to ask questions like what's the basic idea of this promotion. What results do I want to get? What exactly is the promotion? Who is the promotion for? Where do they live now? If I received this promotional product, would I use it or toss it?
This is one thing that many marketers don't consider. If they wouldn't use that cheap pen or soda can themselves, why would they think their customers would use them?
Keep in mind that you should never underestimate your customer, even if he is a child or teenager. Remember, if you don't think about or plan your promotional product, it wouldn't be effective.
That's why it's essential to plan your promotional product purchases around a central idea, much like you would for an advertising campaign. And that means knowing if there's a need for your promotional product. People aren't likely to chase you for a refrigerator magnet or a notepad.
If people find that a promotional product is something that they don't want or can't use, then they would not make give it any importance. And if they can use the product, then they will give it importance. For a promotional product to be effective, it has to be directly related to your business and give people a reason to buy from you. Worse, the money you spend on it is pretty much wasted.
So pull together your top people and have a brainstorming session for good promotional product ideas. Find out what your customers really want-and more importantly, what you mean to accomplish with your promotional product. This would lead to promotional products that are effective for you and your customers.
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