Saturday, April 30, 2011

Creative People In Business Ventures

By Gnifrus Urquart


Rich characters are not necessarily original though they may be. Those who have inherited wealth or stolen money can be extremely wealthy but not in the least capable of making anything new. The poor taste of some millionaires who have been born with silver spoons in their mouths indicates their lack of creativity. However some artists are among the richest self made billionaires. They are the creative people in business.

By contrast, some characters in business may be very wealthy thanks to their creativity. J. K. Rowlings wrote some fanciful children's stories with little literary merit but a great deal of marketability. Sales of books have been extended into films, note books, erasers, caps T shirts and soft toys. The once penniless authoress is a success as an entrepreneur if not as a literary figure.

A common fallacy that did the rounds during the latter half of the twentieth century was that mathematics, science and short hair were the road to success. Any interest in the liberal arts was anathema though some knowledge of music could be tolerated, so long as it was nothing more than a hobby.

Many of the hippie generation became successful entrepreneurs. Whilst their peers may have gone from a diploma in accounting or science degree to a hum drum job, the artist may have learnt how to make money the hard way. Starting in a market stall selling handcrafted jewellery they may now own a chain of fashion stores.

A closer look at the meaning of the word 'business' may help to understand the situation. At a farmer's market a woman may be selling jams and jellies. This is her operation. She makes the product and markets it and is taxed on the profits she makes. On the TV at night she may listen to another woman, the Chief Executive of a public company, discussing the annual results of a commercial organization that is theoretically owned by shareholders most of whom have no idea of how it is run. Both operations have in common that they try to make money using available resources as best they can.

Doctors are sometimes gracious enough to feel embarrassed about running their practices as commercial undertakings which send unpaid bills off to lawyers for collection. They may feel awkward because they have not really made anything to sell and feel uncomfortable about vending professional services in a business fashion. This illustrates, to an extent, how business is essentially a creative enterprise and not a professional service.

Creative people in business are exactly where they should be. It is essentially a creative enterprise. It must have divergent, original, imaginative employees in order to succeed. Without diversity and originality the economy of a country will shrivel and everyone will be poor. This was the case in the past in Russia and China when free, original thought was suppressed. Almost as soon as the populace was allowed freedom their creativity made miracles.




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