Monday, April 18, 2011

The PR Of It All - Building Page Rank

By Tom P Kearns


'Page rank' is based on intricate and complicated algorithms that determine your site's importance and authority. Why is this important? Well, building PR ups your chances to be scored by a search engine like Google; using your competitive key words. Also, having higher ranking pages aids you by making you and your website available to a massive community of people needing your services, products or advice. Keep in mind you are playing in a mine field and every mine waits in the sand to be stepped on only to blow you to pieces if you do not have the right moves. Building page rank is one of those moves!

A PR Thing

In order to be unique on the internet, which is home to billions of citizens, page rank is a must especially if you intend for your website to grow and prosper. The amount of quality, not quantity, of the incoming links to your site is the defining difference when building page rank. The page rank of your site will be higher with more valuable links to your site. Basically building page rank is increasing the amount of quality links pointing to your website.

Let's take a moment and understand why I stress quality over quantity. Just like anything else in the world if you gather too much of nothing it will not end up being something; it will always stay nothing. On the contrary, if you collect valuable and meaningful "things" that have substance to your inside as well as your outside world only then will you have gathered up "something." Same metaphor works for building page rank. If higher page rank is what you seek, than shooting for quality links to your site is the way to go; not being greedy and popping out link after link from unrelated pages. Search engines like Google spot this quickly and penalize websites who crack open too many unrelated links too fast to their site.

When building back links it is important to link to and from websites with a high PR because this can increase the rank of your pages as well. Google tries to produce for us the latest up to date ranks they have but this does not mean that one site is less valuable than another or that the quality is lower. Building page rank takes time and if the sites confer to yours then link up.

The quality of internal linking also determines the builing of page rank, however external linking is the most influential factor. Due to the fact that you are not able to force other websites to link yours this part leaves you with the least control, especially if they already have a high PR. You must learn the correct way, when it comes to external linking, to find and request websites to link sites when a relevance is present between your site and theirs. It is all about getting the PR of it, and you can always hire someone to do it for you if it seems too complicated.




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