Many individuals interchange public relations and advertising so frequently that they seem to be associated at times. It ought to be noted that there are substantial differences among PR and advertising although they may have the exact same goals. This article aspires to differentiate PR from advertising and marketing via the four C's.
Cost
The media allocate a paid for and non-paid for space. The paid for space is the promotional space and non-paid for space is the editorial or coverage. The paid for space is where the companies' ads are put; although non-paid for space is the target area for Public relations. Fundamentally, cost is concerned and these 2 areas are run by different departments, advertising department for the paid for space as well as the editorial department for the non-paid for space.
Control
Advertisers are spending money on publication so they have total control over how the message would seem and when it will be released. They can make it show up how they would like it to be. While in Public relations, as you are not paying for it, coverage is at the good judgment of the journalist or reporter and you can't control what will be said regarding your product or services. Therefore if you're striving to have a great public relations, you have to be seen. This could be looked after by a great high tech public relations or an established telecom PR firm.
Competition
Advertising is the bread and butter of the media industry and it is a rare case that they will refuse an advertiser. When the advertising demands increase, ad people increase their space in order to accommodate all advertisers. PR on the other hand is dictated by the features that the journalist has planned. Thus it is highly competitive and only the best gets noticed. Pr is dependent on good publicity and good publicity depends on a good high tech public relations firm.
Credibility
Advertisement always promotes the product or services as exceptional, top of the class, the best quality and the smartest choice to the target audience. However, nowadays consumers are not gullible and they know that too well. Thus, they will never easily believe the claims made by the ads. Pr is hard-earned and reliable. Endorsement from a third person or testimony is what the audience appreciate nowadays. As the maxim goes, "word of mouth is always the best tool to promote a product or service". And the best way to get it is from a reputable journalist.
These four C's offer the important distinctions between PR as well as advertising. They're unique from each other and shouldn't be confused with or interchanged. Earn the PR via a great telecom PR organization and enjoy the benefits of great publicity.
Cost
The media allocate a paid for and non-paid for space. The paid for space is the promotional space and non-paid for space is the editorial or coverage. The paid for space is where the companies' ads are put; although non-paid for space is the target area for Public relations. Fundamentally, cost is concerned and these 2 areas are run by different departments, advertising department for the paid for space as well as the editorial department for the non-paid for space.
Control
Advertisers are spending money on publication so they have total control over how the message would seem and when it will be released. They can make it show up how they would like it to be. While in Public relations, as you are not paying for it, coverage is at the good judgment of the journalist or reporter and you can't control what will be said regarding your product or services. Therefore if you're striving to have a great public relations, you have to be seen. This could be looked after by a great high tech public relations or an established telecom PR firm.
Competition
Advertising is the bread and butter of the media industry and it is a rare case that they will refuse an advertiser. When the advertising demands increase, ad people increase their space in order to accommodate all advertisers. PR on the other hand is dictated by the features that the journalist has planned. Thus it is highly competitive and only the best gets noticed. Pr is dependent on good publicity and good publicity depends on a good high tech public relations firm.
Credibility
Advertisement always promotes the product or services as exceptional, top of the class, the best quality and the smartest choice to the target audience. However, nowadays consumers are not gullible and they know that too well. Thus, they will never easily believe the claims made by the ads. Pr is hard-earned and reliable. Endorsement from a third person or testimony is what the audience appreciate nowadays. As the maxim goes, "word of mouth is always the best tool to promote a product or service". And the best way to get it is from a reputable journalist.
These four C's offer the important distinctions between PR as well as advertising. They're unique from each other and shouldn't be confused with or interchanged. Earn the PR via a great telecom PR organization and enjoy the benefits of great publicity.
About the Author:
telecom PR can be a great way to attract new investors, something that can result from simply being more accessible to the media. High tech public relations is a good option for those a little less sure how to navigate the tricky terrain of media, public opinion and federal regulation.
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