Monday, April 4, 2011

Establishing Your Clients' Expectations

By Tara Millar


Would you prefer to work as the agent that clients rave about? Do you long to be treasured for all of your diligence? Do you hope for that your clients were less demanding? You can make all of these wishes come true, just by dealing your customers' expectations.

Do not Be A "Yes" Guy One of the most important issues you tackle as a real estate agent is that you're probably a people-pleaser. You intend to reply "yes" to each appeal. You in no way prefer to let the customer down. You simply ought to get everyone to love you. In consequence, you finish up agreeing more than you'll be able to sensibly give. When this takes place, you either work yourself to the bone to allow it to be materialize anyway, or you wind up letting the client down. Both results are less than optimal.

Setting Expectations Individuals are either delighted or miserable with a level of service they receive according to whether it did or did not live up to their expectations. Let's face it - if you guarantee them the moon and the stars, they will not be contented when you only deliver the moon. Now if you ever had promised them only the mountaintops and delivered the moon, then they are surprised and amazed - WOWed as a matter of fact. We could find out how a client reacts to our services by providing them with a workable (a.k.a. easily attainable for us) group of expectations.

Give them a list of services that you simply present. Tell them your rule for getting and returning phone calls. Give them a copy of a sample timetable in your case that includes the days that you take off. Teach them to know if you are available and when you aren't. Elucidate the process of shopping for or selling a property to them in great detail. Enlighten them what is predicted of them and what they can be expecting you to handle for them. If you set the clients' expectations for them, then they do not have the chance to set those beliefs anywhere else. It leaves no room for them to be excessively demanding without seeming unreasonable.

Eluding The Deception The other advantage of informing people direct and writing what it is that they can assume after they work with you, is that you don't have the chance to shoot yourself in the foot by promising more. When you sit down to write up these pages of expectations, you will do so in a quiet environment with no one in front of you asking for your help. You can be viable and rational when initiating what services you can provide. You can leave out a couple of items in the written list, to be able to throw them in later as the "WOW" factor. Then, you can give those meticulously designed sheets to your clients without anxiety of what you've just gotten yourself into.

The Bottom Line The outcome is that your clients don't know what to expect until you tell them. They don't know what you've completed unless you advise them. Impose your clients' expectations at a workable intensity after which you can surpass them. Do this consistently and you'll watch your repeat and referral business expand exponentially.




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