Thursday, April 7, 2011

Why Creative People In Business Do Well

By Byron Jonas


Creative people in business can go a very long way no matter what sort of industry they find themselves in. Innovation, along with researching and developing new things, is absolutely the cornerstone of nearly every venture out there.

Let's take a few moments to think about the various ways that an unconventional and imaginative approach to things can bring tremendous benefit to a company. Clearly there is no place for completely off the wall antics, but a certain degree of strangeness is usually a great idea.

For companies which manufacture products, there are many ways in which an imaginative person might be an asset. They might come up with a more efficient way to build the product, or even discover a better way to market it to customers.

The difficulty with obstacles is that they need to be overcome. There aren't very many companies which do not experience problems. A manager who is able to solicit advice and opinions from an employee who is good at seeing interesting new solutions to things finds themselves possessed of one of the greatest resources of all.

When it comes to competition, imagination shines here too. It is almost impossible to name a company that operates without competitors, and in fact most countries have enacted legislation specifically designed to forestall monopolies of this kind.

From an internal perspective, these sorts of employees can usually be counted on to lead the way. Their off beat approach to things can make them good at improving office morale. Their energies do not stop, and they may be the ones who plan Christmas parties, staff outings, or other fun activities which make the workplace a nicer environment.

Unconventional thinkers are often the target of misconceived disapproval. They can be very annoying to the traditionalists and atavists in their field. They may be accused of having no respect for the traditional ways of doing things, they may be called out of touch with reality, or they may be simply dismissed as weird.

Think about the world's most successful companies. How did they get there? How do they stay on top? Innovation, research, development, and constant attempts to be at the cutting edge of their industry all add to the reasons. Perhaps the most important resource that cannot be manufactured is the presence of creative people in business.




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